Insights from a Successful Solopreneur

This post is going to talk about the journey of a solopreneur, Bjorn Forsberg, who successfully launched a Shopify product, OrderlyPrint, while continuing his day job. There are some interesting lessons from his journey that contradict a lot of what you read about entrepreneurship.
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Why Should You Take Email Marketing Seriously?

While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.
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You Must Hire Professional Consultants

Since many new entrepreneurial ventures are often started on a shoestring budget, where you spend your financial resources can be a prickly situation. When is the right time to get yourself legal help? Do you really need an outside person to do your books or can you do it yourself?
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Cash Is Time Is Cash

Here is a simple economic truth. Fixed overhead continues to eat into your cash month after month. It doesn’t differentiate facile, efficient businesses from slow, disorganized, quality-challenged ones.
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Avoid Rookie Mistakes

Far too often, new entrepreneurs make first year decisions that can put a major dent in the inaugural year of your new entrepreneurial venture. Even someone who has a lot of corporate experience cannot understand the firefight of being a business owner until you have to meet your first payroll.
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5 DIY Tactics to Boost Your SEO

Like all startup entrepreneurs, you too surely have high hopes to scale your business up the ladder with SEO. The better your SEO (Search Engine Optimization) rank, the bigger your business can grow. However, it is not easy when you are a startup entrepreneur. Here are some do-it-yourself steps.
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5 Ways to Brand Like the Fortune 500s

Branding can be daunting at the best of times. For small- to medium-size enterprises, budgets to address brand initiatives are just a fraction of what a Fortune 500 company may apply. If you’re anything like me, you’re constantly educating yourself on ways to fine-tune your brand.
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