Relationships Archives

Youtility: Smart Marketing About Help Not Hype

By Elaine Fogel | Jun 24, 2013

Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.

Long Term Focus for Small Business

By Fran Tarkenton | Jun 24, 2013

As a small business owner, it’s easy to get caught up in the excitement of an average day. Especially when work piles up in and around the office, entrepreneurs don’t always take the time to consider the long term impact of what they’re doing. Here are a few things to keep in mind that will help you promote the long term success of your business when the going gets tough.

The Basics of Partnerships

By Buffie Edick | Jun 19, 2013

Partnerships consist of an association of two or more persons who assume co-ownership of a business for profit. While partnerships are relatively easy to set-up, there are some basic tips that if followed can lead to a long-lasting and rewarding partnership.

Why We All Need Each Other

By Pamela Slim | Jun 18, 2013

Have you ever gotten stuck in an endless loop in your own head? The antidote to many productivity death spirals is a brisk walk around the block, or a moment of meditation. When these techniques don’t work, I suggest reaching out to a peer mentor.

Go To Vendor Events to Network with Vendors

By Deb Bixler | Jun 18, 2013

One of the best direct sales booking ideas is to go to vendor events as a guest and network with the vendors. Not only does this work and work well but it is cheap—a lot cheaper than going to a vendor event as a vendor!

The 3 Best Ways to Manage Change on LinkedIn

By JD Gershbein | Jun 13, 2013

LinkedIn is by no means a static social networking site. It changes, seemingly on the hour, presenting users with new challenges in navigation, negotiation and real world application. Social business moves a light-year per second.

How to Retain Employees

By Angela Cordle | Jun 13, 2013

High turnover is not uncommon in small business, but it is expensive. Most small businesses cannot afford to constantly hire and let go of employees. Having a dedicated staff is one aspect of a successful company that should not be overlooked.

How to Negotiate a Personal Guarantee

By Chris Barnes | Jun 13, 2013

Personal Guarantees are a part of doing business. You need a loan, you seek a loan, and the lender requires a guarantor to sign the loan agreement. There are no ways around this. However, there are ways to negotiate a deal so that your personal assets are not entirely at risk of being liquidated given the case that the loan is not repaid on time.

Tips and Tricks to Power Your Twitter Strategy

By Harry Kierbow | Jun 13, 2013

We all know that social media giant Twitter can be used by businesses to share content and interact with customers, but what are the best ways to maximize profitability from your Twitter marketing strategy?

What Is LetsLunch?

By Chris Barnes | Jun 13, 2013

While striving to grow your small business, particularly in the startup phase, you cannot ignore the value of your network. LetsLunch is an online tool that helps you to meet professionals in your area, and it’s very easy to use.