Most companies are born in a vacuum, from the space where a creator and a maker saw a need out in the world and took the many steps needed to fulfill it. But as time passes, spreadsheets and the bottom line can obscure the original intention, and that same company can lose sight of its […]
Purpose
Take a Stand
My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had nothing to do with my hair and everything to do with my heart. More than ten years ago, Dove’s agency […]
Is Discovering Your Passionate Purpose an Accident?
The big questions. What do you do with your life? Who do you want to be when you grow up? These answers are easy when you’re young. You want to be your super hero. And for me that wasn’t complicated at the age of 7. It was Batman or Superman. But when you are a […]
What Nourishes Your Soul?
Do you ever get to the end of the day and feel empty? It’s a gnawing feeling. Faint. A whisper. You have been busy and you have done all the things that society and family demands. Kept your end of the bargain. Been responsible. Looked after the essentials. Done the paperwork. Gone to work. It […]
7 Keys to Balancing Profits Versus a Higher Purpose
It’s always been tough to start a new business, even when the bottom line was just making a profit to stay alive. A few years ago, a second focus of sustainability (“green”) was added as a requirement for respectability. Now I almost always hear a third mandate – social responsibility. Entrepreneurs are now measured against […]
Ensure Sustainability in the Office with These 7 Steps and Everybody Wins
Once upon a time not that long ago, going green was considered little more than a niche lifestyle choice. Nowadays, we all feel the increasing weight of responsibility of doing our bit to help look after the planet—both at home and at work. The savvy business owner will also have realized that introducing sustainable practices […]
How to Build a Purpose-Driven Organization
As we learned in How to Inspire Brand Loyalty with Purpose, “People want to buy from companies that stand for a purpose with which they personally identify and reflect their values and beliefs.” A recent research paper by Quartz Insights and WE entitled, Leading with Purpose in an Age Defined by It, gives us additional statistics and reasons […]
How to Inspire Brand Loyalty with Purpose
Do you want your customers to love your brand? Would you like to break through the marketing clutter and inspire brand loyalty? Over the past few years, Americans have been making purchase decisions based on several factors, one of which has been gaining more ground. Many terms have been used to describe it such as, […]
4 Unusual Ways to Re-Energize Your Team
Often, managers are required to get their employees motivated and full of energy. Periodically, employees experience doldrums or feel they are stuck in a rut. Therefore, it is the manager’s job to find ways to re-energize team members and employees. Here are some tips you could try to get your employees and team members motivated […]
What is the Purpose of Buying?
I can imagine the raised eyebrows, the questioning expressions, and the thought, “What the hell is he talking about now? What kind of esoteric journey is he dragging us on?” Some might glibly say, “Well to solve a problem….” Which is correct, kind of…. But most sales people seldom think about the purpose of buying. […]
