Posts Tagged ‘Planning’
These 5 Industries Know How to Brace for Economic Stagnation. Do You?
The world’s economy operates in a cyclic nature where periods of economic prosperity are experienced, and then recession strikes. During the downturn, many businesses collapse and never recover, which explains why most of the companies are now bracing for a recession. Here are some of the industries and how they are preparing to handle recession…
Read More13 Entrepreneurs on Their Biggest Business Mistakes
If entrepreneurship was easy, everyone would do it. Unfortunately, the reality is that half of all startups close within five years, which means you’re just as likely to fail as succeed. Sometimes failure is out of your control—disaster strikes, or a competitor gets an unexpected boost. But often, the reason is a little more depressing:…
Read More5 Key Elements of a Winning Business Strategy Today
Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. They want relationships, positive experiences,…
Read MoreDo You Want to Control Your Business Destiny?
There is nothing quite as thrilling in business as igniting a startup and watching it blossom. Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment. And it…
Read More4 Tips on Retirement Planning for Small Business Owners
Are your retirement plans in order? If not, we invite you to consider these 4 tips on retirement planning for small business owners: Don’t Let Your Business Be Your Only Retirement Plan CNBC reports on a survey with results indicating that 78 percent of the polled business owners had plans to fund their retirement by…
Read MoreThe Mechanics of a Successful Webinar
A while back, we focused a series on the channels too critical for you to ignore in 2019 and one of those channels was webinars. We covered the basics then but now I want to get into the mechanics of executing a webinar well, so when you’ve got your content ready, you get the biggest…
Read More5 Small Business Resolutions for 2019
A new year is around the corner, which means so are your New Year’s resolutions. Normally, New Year’s resolutions tend to take on a more personal nature. Maybe you’re going to stress less, travel more, or start hitting the gym. Just because you’re planning to beef up, however, doesn’t mean your business can’t beef up…
Read MoreThe Value of Retrospectives After Marketing Projects
For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media team thinks about how to boost engagement. Email marketers try to improve…
Read MoreWant to Fully Engage Employees? Use These Proven Strategies
The obvious purpose of strategic planning is to decide what you want to become. The not so obvious purpose is engaging the hearts and minds of every person in the organization to engage in the journey to get there. So what is it that engages us? We know that people have a deep desire to…
Read MoreChannels to Consider for 2019: Video
We’ve been talking about some of the channels—email, reviews, video, etc.—that I think every organization needs to consider as they build out their 2019 marketing plan based on data that suggests they’re too big to ignore. Back when I started my marketing career 30+ years ago, video was a very different beast than it is…
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