Build Your Email List

If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video, etc. Over the next few posts, I’m going to tackle these suggested resolutions one by one and help you map out how you can crush each one in 2019. In case…

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Strategic Planning for Business Owners

What Is Included In Business Succession Planning? A business owner needs to consider various strategies in order to prepare for the expected and unexpected legal challenges. To do so, the business owner should generally form a separate entity, such as a corporation. Next, whether the business is owned by one person or multiple partners, every…

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5 Killer Tips to Nail Your Next Presentation

Whether you’re a student preparing for a career, an entrepreneur leading a brand-new business, or a seasoned veteran of a corporate empire, there’s a strong chance you’ll need to give a presentation to others sooner rather than later. Getting up in front of a crowd without making a fool of yourself is no easy feat,…

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What Two Words Are Most Valuable for Your Business Planning?

One of the most valuable tools in an executive’s arsenal is the use of the question chain in planning meetings or to analyze scenarios that might result from an action. The powerful words are “What if…” followed by an ever-deeper question that follows the possible results of an action, or a decision based upon the…

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A Definite Guide to Organizing Seminars and Conferences

Organizing a seminar is a tall order, but it can also be a highly rewarding process. There are many details that go into executing a well-received workshop and the organizer must be extremely prepared. If you’re interested in learning more about how to plan a successful seminar, this article is for you! Here are some…

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Marketing Resolutions

If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking, swearing, overeating or showing up late to pick up your daughter at daycare. Since you’ve mastered all of your personal resolutions, what about your professional ones? Maybe you’ve made some headway…

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7 Tips for Creating a Smart Organizational Change Management Plan

One of life’s only guarantees is change—even at work. In the office, though, change can be especially disruptive. It’s up to an organization’s leadership to make adjustments easy for employees. And that’s where organizational change management (OCM) comes in. Keep reading to learn what OCM is, what it isn’t, and 7 tips for implementing it…

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Choosing a Franchise Opportunity: What to Ask a Franchisor

Choosing a franchise opportunity is much like buying a new car; it’s a big investment that requires its fair share of research. Although a two-seater Porsche with all the upgrades is everything you’ve always dreamed, it likely won’t have enough room for your family of five. And while an SUV may fit your whole family,…

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Important Things to Do BEFORE Designing Your Website

Your website is the most important marketing real estate your small-medium business or nonprofit organization has. It’s the number one location for hosting content and engaging target audiences. What studies tell us: The first impression users have of a website are as much as 94% design-related. Northumbria and Sheffield Universities 75% of user judgment about your…

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