Posts Tagged ‘Planning’
Set Specific Goals for Text Marketing
Mobile marketing continues to increase in strength and demand. This is partly due to the sizable market and partly because texting is engaging, effective and interactive. These statistics will show you exactly what the SMS market in the United States consists of: 97% of adults, in America alone, use their cell phones at least one…
Read MoreIs Your “Business” Actually a Hobby?
You may have started a home-based business and now it is tax time and you don’t know what to do. You’re operating a business, so your expenses are deductible, right? Not. So. Fast. If you’re not making a profit, the IRS may regard your business as a hobby. If this happens, you may not be…
Read More6 Tips to Make Your Company Party the Event of the Year
You’d be surprised by how many employees do not want to attend their office parties. When planning the company party, you’ll have to think outside the box to make the party inviting and exciting. Otherwise, you could end up with a minimal amount of guests at the next company event. Prizes One of the best…
Read MoreHow to Forecast Sales and Profits Without Just Guessing
Yes, it’s—my title here—a real question, and I get it a lot: how to forecast sales and profits without just guessing. It’s a good question too, because it leads to a better understanding of how and why we use forecasting to help manage a business, and to predict starting costs and the numbers for the…
Read More10 Steps to a Successful Pricing Strategy
During the price strategy planning processes, companies assess past strategies, analyze how well each did, and plan prices for the upcoming year, eagerly anticipating a significant impact on the bottom line. After all, a 1% increase in price can result in an 11% increase in profit. However, many things can go wrong: customers can reject…
Read MoreHow to Celebrate Small Gains in Marketing
Do you see the glass half empty with your marketing efforts? Are you struggling to make gains in marketing your business or nonprofit organization? Standing out and generating buzz, leads, brand recognition, and revenue are really challenging goals these days. And, you may feel frustrated with your progress. Well, you’re not alone. The way to…
Read MoreSideways Thinking: How to Change the Direction of Your Business
There is one quality that no business owner or entrepreneur could survive without, and that’s the ability to adapt. From Darwin to Einstein, the greatest thinkers in history have agreed that those most likely to thrive are also the most responsive to change. Whatever environment you may have started a business in, changes in the…
Read MoreOvercome Burnout and Forge Ahead
It’s okay, you can admit it. You’re definitely not alone, some may experience once in their lives while others go through it multiple times. It’s the dreaded burnout, the ever-building struggle of staying energized and passionate about your profession. A business owner endures a demanding mix of energy, knowledge, and constant innovation. It’s no surprise that…
Read MoreWhat’s Your Oops Plan?
Every business needs to have an oops plan—a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the fly—it needs to be something that is rehearsed and ready to take off the shelf at a moment’s notice. Because even the…
Read MoreThe Definitive Guide to Planning a Successful Office 365 Migration
Several SMBs have taken the leap to Office 365, and are leveraging the benefits of this suite of collaboration, workflow, and office apps. If your organization is also queuing up for the transformation, it will be smart to spend some time to understand and plan well. Here’s the CIO’s definitive guidebook on planning for a…
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