Posts Tagged ‘Planning’
4 Mistakes to Avoid in Your Social Media Strategy
Social media has radically transformed the way communication works in all aspects of life, especially in the workplace. If you’re running a business, opting out is not an option. Effective social media use is an indispensable tool for building a customer base, so if you aren’t using social media strategically and consistently, you’re already behind…
Read MoreHow to Sell Your Idea for an App
There are 1,000+ stories about self-made app millionaires like Nick D’Aloisio (Summly) and Sergey Gonchar (MSQRD), who sold their apps to IT tycoons floating around the Internet. Perhaps too many of them. It’s no wonder every Tom, Dick and Harry believes he can easily pitch his app idea to Google and drawn in cash. What…
Read MoreThe ABC of Selling
I learned the ABC of selling from a vacuum cleaner salesman. What he said was, “Always Be Ready To Close The Deal.” I call it the ABCD of selling… Always Be Ready To Close The Deal! The ABC Of Selling While some may think that the ABC of selling means you are always ready to ask for the close,…
Read MoreNationwide Study Reveals Troubling Small Business Statistics
Looks like a disaster waiting to happen… We all know that common expression and it perfectly reflects my thoughts when I was recently reviewing the results of Nationwide’s 2017 Business Owners Attitudes and Usage Study. Here are the key findings that I found rather scary: Only 20 percent of business owners have built a disaster…
Read MoreWhy These 3 Risk Management Strategies are Critical for Your Business
There is an element of risk in any kind of business venture, regardless of company size or industry. There’s a chance that suppliers or vendors won’t be able to hold up their end of a contract. An accident in the workplace could lead to law suits, or cripple crucial operations for days or weeks at…
Read MoreHaste Makes Waste, but to Lag is to Sag
Let’s examine the relationship between time, quality and competitiveness. If you are getting the impression from these many insights that complex relationships cause simple problems, you are right. We have heard the “haste makes waste” ditty since childhood. There is little need to reinforce the obvious. On a larger scale, there are epoch stories of…
Read MoreContent Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over…
Read MoreWhy Do We Need Financial Forecasts?
Business owners and managers do financial forecasting to enhance management. Anticipate essential flows of money to manage them better. Forecasting is a necessary first step towards managing plan vs. actual results, which means course corrections. It’s like steering a business. A Quick Example Consider this simple illustration: You can’t identify changes in flow if you…
Read MoreDisaster Insurance Can Help Small Businesses Prepare for the Worst
While being a business owner has its rewards, it also spawns a laundry list of strenuous duties and responsibilities. It’s no wonder entrepreneurs shove some crucial matters, such as disaster preparation, to the back burner. In fact, 68% of small business owners don’t even have a written disaster recovery plan, and 21% of these owners believe a…
Read More10 Ways to Prepare for Competitors You Don’t See Yet
When you are starting a business with an exciting new idea, it’s easy to dismiss potential competitors as not being in the same space, or too fat, dumb, and happy to be concerned that you even exist. I hear it all the time as an angel investor, but I also see that same naïve or…
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