The majority of companies spend most of their time continuously looking for ways to expand and grow their customer base and, therefore, their business. Growth is one of the most challenging processes for small business owners and a key metric for success – after all, if no one knows about your business, it can’t grow. […]
Marketing Strategy
5 Reasons Your Blog Marketing Strategy is Failing
Business blogs can be an effective medium to demonstrate authority, build a brand and generate leads for your business. But given the sheer amount of blogs being published each day, your strategy might fail to bring results without a proper marketing roadmap. In this article, we take you through five reasons why your blog marketing […]
21 Lead Magnet Ideas to Pull in Your Top Prospects
If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]
Include Mobile Payments in Your Marketing Strategy
Though incorporating mobile payments into your business model can help you lower costs associated with point-of-sale hardware and improve operational efficiency, they also provide a wealth of marketing opportunities you can leverage to position your brand as one that puts customer first. Here are a few ways to transform the benefits mobile payments offer into […]
Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
Elements of a Successful Value Proposition Strategy
In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.
The Customer’s Taste Buds Are Always Right
When I tasted the Greenwich Pizza “Garden Delight” in the Philippines, my taste buds got a shock! The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.
Ancient Marketing Techniques Can Yield Results
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
What’s In Your Content? 5 Tips to Success
Small business owners nowadays are moving towards virtual platforms to improve their lead generation. Content is a big part of this because it helps with SEO and engages readers. Still, many small business owners are part of a partner system.
7 Ways Small Businesses Can be Thought Leaders
You can picture your company leading the way and serving as an example for other companies—but you aren’t quite sure how to reach this level of success. You know that your company has the expertise and experience, but how can you effectively share that knowledge with professionals in your industry and your target market?
