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Home / Archives for Marketing Strategy

Marketing Strategy

6 Best Marketing Strategies for a Remote Team

Jun 10, 2021 By Angela Ash

The year 2020 forced many of us to get web-based, and it was not a thing to come naturally. In fact, many employees and leaders alike had a difficult time with the transition. Employees had to learn to stay organized, set their own schedules and manage their projects from home. Leaders had to learn to […]

Filed Under: Sales and Marketing Tagged With: Marketing Strategy

8 Ways to Boost Your Marketing Strategies for 2021

Feb 1, 2021 By Angela Ash

It’s no big shock that 2020 was a weird year, the weirdest for many people worldwide. Trends were forced to change and not a single aspect of life and work remained unchanged. With the world hoping for a better 2021, a huge question that looms above everyone is: which things will change? Many people have […]

Filed Under: Sales and Marketing Tagged With: Marketing Strategy

3 Ways to Get Started on Your Marketing Strategy

Nov 5, 2020 By Adhere Creative

If you were ever exploring the idea of partnering with a marketing agency to help take your business to the next level, I’m sure you have some pretty amazing pitches and promises of success that seem too good to be true. This is an ugly stain on the marketing community. All too often, marketers over-promise […]

Filed Under: Marketing Plans Tagged With: Marketing Strategy

3 Simple Steps to Gain Clients and Grow Business

Oct 7, 2020 By Charlotte Sylvester

The majority of companies spend most of their time continuously looking for ways to expand and grow their customer base and, therefore, their business. Growth is one of the most challenging processes for small business owners and a key metric for success – after all, if no one knows about your business, it can’t grow. […]

Filed Under: Run and Grow Tagged With: Marketing Strategy

5 Reasons Your Blog Marketing Strategy is Failing

Jan 18, 2018 By Anand Srinivasan

Business blogs can be an effective medium to demonstrate authority, build a brand and generate leads for your business. But given the sheer amount of blogs being published each day, your strategy might fail to bring results without a proper marketing roadmap. In this article, we take you through five reasons why your blog marketing […]

Filed Under: Online Marketing Tagged With: Blogging, Marketing Strategy, Mistakes

21 Lead Magnet Ideas to Pull in Your Top Prospects

Dec 6, 2017 By Susan Solovic

If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]

Filed Under: Advertising and Lead Generation Tagged With: Lead Generation, Marketing Strategy

Include Mobile Payments in Your Marketing Strategy

Dec 4, 2015 By PR Toolkit

Though incorporating mobile payments into your business model can help you lower costs associated with point-of-sale hardware and improve operational efficiency, they also provide a wealth of marketing opportunities you can leverage to position your brand as one that puts customer first. Here are a few ways to transform the benefits mobile payments offer into […]

Filed Under: Payments and Collections Tagged With: Marketing Strategy, Mobile, Payments

Radio Still Scores for Local Advertising

Dec 12, 2013 By Elaine Fogel

Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Elaine Fogel, Marketing, Marketing Strategy, Radio

Elements of a Successful Value Proposition Strategy

Oct 17, 2013 By Angel Naya

In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.

Filed Under: Creating a Plan Tagged With: Angel Naya, Elevator Pitch, Marketing Strategy, Planning, Value Proposition, Writing

The Customer’s Taste Buds Are Always Right

Oct 8, 2013 By Ron Kaufman

When I tasted the Greenwich Pizza “Garden Delight” in the Philippines, my taste buds got a shock! The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.

Filed Under: Customer Service Tagged With: Customer Service, Differentiation, Marketing Strategy, Ron Kaufman

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