It’s no big shock that 2020 was a weird year, the weirdest for many people worldwide. Trends were forced to change and not a single aspect of life and work remained unchanged. With the world hoping for a better 2021, a huge question that looms above everyone is: which things will change? Many people have […]
Marketing Strategy
3 Ways to Get Started on Your Marketing Strategy
If you were ever exploring the idea of partnering with a marketing agency to help take your business to the next level, I’m sure you have some pretty amazing pitches and promises of success that seem too good to be true. This is an ugly stain on the marketing community. All too often, marketers over-promise […]
3 Simple Steps to Gain Clients and Grow Business
The majority of companies spend most of their time continuously looking for ways to expand and grow their customer base and, therefore, their business. Growth is one of the most challenging processes for small business owners and a key metric for success – after all, if no one knows about your business, it can’t grow. […]
5 Reasons Your Blog Marketing Strategy is Failing
Business blogs can be an effective medium to demonstrate authority, build a brand and generate leads for your business. But given the sheer amount of blogs being published each day, your strategy might fail to bring results without a proper marketing roadmap. In this article, we take you through five reasons why your blog marketing […]
21 Lead Magnet Ideas to Pull in Your Top Prospects
If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]
Include Mobile Payments in Your Marketing Strategy
Though incorporating mobile payments into your business model can help you lower costs associated with point-of-sale hardware and improve operational efficiency, they also provide a wealth of marketing opportunities you can leverage to position your brand as one that puts customer first. Here are a few ways to transform the benefits mobile payments offer into […]
Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
Elements of a Successful Value Proposition Strategy
In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.
The Customer’s Taste Buds Are Always Right
When I tasted the Greenwich Pizza “Garden Delight” in the Philippines, my taste buds got a shock! The pizza was covered with sweet tomato sauce and the cheese on top was cheddar.
Ancient Marketing Techniques Can Yield Results
Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
