Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.
Marketing Strategy
What’s In Your Content? 5 Tips to Success
Small business owners nowadays are moving towards virtual platforms to improve their lead generation. Content is a big part of this because it helps with SEO and engages readers. Still, many small business owners are part of a partner system.
7 Ways Small Businesses Can be Thought Leaders
You can picture your company leading the way and serving as an example for other companies—but you aren’t quite sure how to reach this level of success. You know that your company has the expertise and experience, but how can you effectively share that knowledge with professionals in your industry and your target market?
Creating a Content Strategy
A content strategy is your road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content.
3 Steps to Create a Local Communication Strategy
Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.
6 Tips to Get Customers to Come Back Again
Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability.
5 Secrets to Increasing Your Email Open Rates & Recipient Engagement
How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.
Will Google’s Gmail Update be the Death of Email Marketing?
Just as everybody seems to have become comfortable again Google has announced its plan to roll out a new layout for its Email client, Gmail, which will force Email marketers to rethink, and ultimately rework their methods.
You Don’t Have to Do It All in Marketing
To succeed with your marketing efforts takes thought, strategy, and perseverance, not having a profile on every social media site. Every business and organization is different—some have similarities, but no two are exactly the same.
Using Hashtags on Facebook
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.
