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Home / Archives for Marketing Strategy

Marketing Strategy

Ancient Marketing Techniques Can Yield Results

Oct 1, 2013 By Danny Iny

Despite our obsessions with smart phones, social media, and all things digital, one of the oldest forms of commercial marketing can still produce huge dividends. Can you guess what it is? Paper.

Filed Under: Marketing Innovations Tagged With: Advertising, Customer Acquisition, Danny Iny, Direct Mail, Market Segmentation, Marketing Strategy

What’s In Your Content? 5 Tips to Success

Sep 26, 2013 By Dacia Egurrola

Small business owners nowadays are moving towards virtual platforms to improve their lead generation. Content is a big part of this because it helps with SEO and engages readers. Still, many small business owners are part of a partner system.

Filed Under: Marketing Plans Tagged With: Blogging, Content Marketing, Dacia Egurrola, Marketing Strategy, Online Strategy, Partnerships

7 Ways Small Businesses Can be Thought Leaders

Aug 30, 2013 By Adhere Creative

You can picture your company leading the way and serving as an example for other companies—but you aren’t quite sure how to reach this level of success. You know that your company has the expertise and experience, but how can you effectively share that knowledge with professionals in your industry and your target market?

Filed Under: Marketing Innovations Tagged With: Adhere Creative, Blogging, Content Marketing, Experience, Leadership, Marketing Strategy

Creating a Content Strategy

Aug 30, 2013 By Harry Kierbow

A content strategy is your road map for managing content generated by your company. It can include information on the type of content and the medium used, as well as the timing of this content.

Filed Under: Marketing Innovations Tagged With: Content Marketing, Harry Kierbow, Marketing Strategy, Planning

3 Steps to Create a Local Communication Strategy

Aug 7, 2013 By YEC

Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members’ everyday challenges, needs and aspirations.

Filed Under: Marketing Plans Tagged With: Communication, Marketing Strategy, Reinvention, Relationships, Value, Young Entrepreneur Council

6 Tips to Get Customers to Come Back Again

Aug 1, 2013 By Will Adams

Every business is always looking for one more customer. However, a new customer isn’t always the best answer to growing your business. Your existing customers are every bit as important to improving your growth and profitability.

Filed Under: Relationships Tagged With: Customer Loyalty, Marketing, Marketing Strategy, Relationships, Will Adams

5 Secrets to Increasing Your Email Open Rates & Recipient Engagement

Jul 29, 2013 By Adhere Creative

How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.

Filed Under: Marketing Plans Tagged With: Adhere Creative, Competitors, Customer Segmentation, Email, Marketing, Marketing Strategy, Mobility, Personalization, Tracking Data

Will Google’s Gmail Update be the Death of Email Marketing?

Jul 15, 2013 By Murray Newlands

Just as everybody seems to have become comfortable again Google has announced its plan to roll out a new layout for its Email client, Gmail, which will force Email marketers to rethink, and ultimately rework their methods.

Filed Under: Online Marketing Tagged With: Email, Google+, Marketing, Marketing Strategy, Murray Newlands, Online Strategy, Technology

You Don’t Have to Do It All in Marketing

Jul 12, 2013 By Elaine Fogel

To succeed with your marketing efforts takes thought, strategy, and perseverance, not having a profile on every social media site. Every business and organization is different—some have similarities, but no two are exactly the same.

Filed Under: Marketing Your New Business Tagged With: Elaine Fogel, Establishing Priorities, Marketing, Marketing Strategy, Planning

Using Hashtags on Facebook

Jul 3, 2013 By Harry Kierbow

You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.

Filed Under: Online Marketing Tagged With: Facebook, Hashtags, Marketing Psychology, Marketing Strategy, Online Marketing, Social Media, Social Media Promotion, Using Hashtags

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