As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing, and you can end up feeling like you are flogging a dead horse by spending a large amount of your […]
Marketing Plans
Starting an e-Commerce Business on a Shoestring Budget: The Ultimate Guide
These days, starting an ecommerce business doesn’t require a massive upfront investment of your life savings, nor does it mean being an expert in product sourcing, logistics or bookkeeping. In fact, starting and growing a successful ecommerce business is a lot simpler than it used to be, thanks in part to the boom of simple […]
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by […]
How to Market to Customers 50+
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it’s growing? “By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable […]
6 Critical Components of Your Marketing Plan
Planning isn’t something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.
4 Ways to Kick Your Q4 Marketing Plan into High Gear
I’m guessing that for you, the fourth quarter means more activity, anxiety, and income than other times of the year. While you can’t bury your head from what is the busiest retail season of the year, you can be smarter about how you market for it.
A Beginner’s Guide to Inbound Marketing
You’ve seen the challenge. You may have been challenged or challenged others; but, what remains is a lasting impression of how one campaign raised over 3,500 times what the entire organization raised in the same timeframe last year.
