Happy New Year! What are your plans for Q1? Are you planning to continue with the same work model, or are you planning some changes? Have your goals and aims changed? Have you considered the trends? Are you up to date with company plans and goals? Do you have access to continual learning? All these […]
Marketing Plans
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that you write will be rejected without you ever hearing back. This high failure to success rate can be very demoralizing, and you can end up feeling like you are flogging a dead horse by spending a large amount of your […]
Starting an e-Commerce Business on a Shoestring Budget: The Ultimate Guide
These days, starting an ecommerce business doesn’t require a massive upfront investment of your life savings, nor does it mean being an expert in product sourcing, logistics or bookkeeping. In fact, starting and growing a successful ecommerce business is a lot simpler than it used to be, thanks in part to the boom of simple […]
An Easier and More Effective Marketing Mix
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by […]
How to Market to Customers 50+
Whether you market products, services, or a nonprofit mission, chances are you have customers in the 50+ age range. With their current U.S. population of 108.7 million, do you realize how powerful this demographic is now and how much it’s growing? “By 2017, Nielsen predicts this age group will make up half of the U.S. population and control 70% of disposable […]