Every business today needs the intervention of technology. No matter, if you are running an online business or mechanical design studio, you will need technology for its growth. It will not only foster your potential customers but will also help you broaden your business outreach. If we talk about the business sector, technology has the […]
Digital Marketing
5 Digital Marketing Tips for Small Business for a Post-Coronavirus Environment
There’s no doubt about it, COVID-19 has impacted many people across the world, especially small businesses. However, many small business leaders simply don’t have the option of riding this virus out; they need to keep running their business somehow. Failure to do so can mean the closure of their doors for good. Thankfully some places […]
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO […]
How to Optimize Your GIFs on GIPHY
Optimizing Your Brand’s GIPHY Channel As digital marketers, we know that the search landscape is always changing. From webpage copy to images to videos, Google is always trying to rank content that it deems relevant to satisfying a user’s query. While GIFS (Graphics Interchange Format) aren’t a new phenomenon, we’ve seen their use skyrocket across […]
Small Businesses Can Get Big Results With Digital Signage
Customers around the world are embracing a digital ecosystem for their retail and service experiences. This is in large part because of the prevalence of online retailers, giant corporations, and app-based service providers. That’s why it’s important for small businesses to embrace digital technologies to stay relevant in an already crowded marketplace. And a key […]
A Well-Rounded SEO Strategy Will Bring Lasting Results
What can a well-rounded SEO strategy do for you? A diversified SEO strategy will prevent your online rankings from taking a fall because of an unfavorable search engine algorithm update. It also enables more scope for organic traffic from different sources. SEO is not stagnant. It evolves. When it does, you must be ready to […]
6 Digital Marketing Trends You Can’t Ignore in 2020
Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in […]
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures on their Firefox browser version 67.0.1 over the coming months. This new update will automatically block third-party trackers by default, […]
How to Improve Your Small Biz Digital Marketing
Small businesses are particularly challenged when it comes to marketing. Even though 89% of small businesses invest in marketing, limited budgets and lack of specialty staff can stymie their efforts. A new study, The Manifest 2019 Small Business Digital Marketing Survey, offers valuable insight on several fronts including recommendations for improvement. I’ve taken the liberty of adding […]
How Improving Your Digital Product Experience Can Advance Your Business
Why Improve the Digital Product Experience? In a digital age, there are endless options for just about any online service or product. Customers can exit out of your digital product just as quickly as they can open up a new window to locate one of the alternate options. This is why the customer digital product […]
