What Do Franchise Turnover Rates Mean?

Item #20 of the Franchise Disclosure Document gives the FTR percentage, or Franchise Turnover Rate. This item can really bring up the problem some statisticians call the Memorial Day issue: looking at a number out of context doesn’t tell you much.
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What is a Website Conversion?

Without conversions a website is just a brochure. And what often happens to brochures? Sometimes they’re picked up and result in a call, but most of the time they get a single glimpse and then they’re tossed in the trash and are never looked at again. Don’t let that be your website.
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Moneyball Inbound Marketing

Data-driven decision making has grown exponentially in recent years and gut instinct has become less of a driving factor in all industries from professional baseball to retail shopping to yes, marketing.
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Don’t Ignore These Variables in Financial Analysis

However idea-fueled your organization might be, entrepreneurs cannot afford to ignore the significance of numbers. Maintaining a regularly updated set of financial data and forecasts will not only provide you with a clearer understanding of your business’s performance but will also part a crucial role when seeking money from investors.
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Are You Measuring What Matters?

In my later years with the Vikings, we measured and studied the criteria of a successful offense, and it made a huge impact on our team. And believe it or not, we did it by applying lessons I learned on the factory floors of the textile mills of South Carolina and Georgia.
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