Analytics are meant to tell a story. And at the end of the day, Google Analytics is a great tool for an overview of metadata, but it doesn’t provide any explanation of where any of those numbers came from.
Brian Gruber is the founder and CEO at Lucky Orange—the premier service for website optimization and improvement. Based in Overland Park, Kan., Lucky Orange allows you to see and interact with your website visitors in real time. Lucky Orange technology helps you easily generate heat maps of clicks, track mouse movements, chat with visitors on your site, and create insightful polls, all at an affordable price. Follow Lucky Orange on Twitter.