Posts Tagged ‘Customer Acquisition’
Direct Mail is the Hot New Media
Who would have thought it? People have been predicting the death of direct mail for over a decade. And yet, here we stand in 2013 and have to admit—direct mail is the hot new media.
Read More 6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
Read More 4 Free Channels to Attract New Customers
So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!
Read More Funnel/Pipeline Games
The funnel/pipeline is a fundamental tool for sales professionals and managers. It’s the tool that helps us understand whether we are on target to meeting our goals. I spend a lot of time looking at funnels. I’ve seen all sorts of issues and potential games (inadvertent and purposeful) that are played with pipelines. I thought I’d spend a little time on a few of them.
Read More Marketing Tips: The Power of Customer Testimonies
An important part of marketing is knowing how to leverage your current customer base in order to gain more customers. When people are thrilled with the work you’ve done, they will refer others.
Read More Why the NFL Is Smarter Than You
I was watching a Broncos game the other night and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why.
Read More The Way to Get the Most out of Every Lead
An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don’t see how the ad is relevant to them.
Read More How to Get the Hard-to-Get Clients, Part 3
Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why.
Read More “Is There Anyone Else We Should Be Talking To?”
Sometimes we become so task focused, we lose site of the bigger picture and what we could be doing. And we forget something critical, we forget to ask, “Is there anyone else we should be talking to?”
Read More Rethinking Prospecting
What if instead of searching for people who want to buy our products and services, we decided to search for people with problems? Not just any problem, but the problems we solve?
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