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How to Get the Hard-to-Get Clients, Part 3

How to Get the Hard-to-Get Clients, Part 3

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Now that you have something worth their attention, how do you make contact? By phone? By mail? Before you decide, it helps to first understand how effort and resistance determine which contact methods work best and why.
 
This video was originally published by Diagramified
Marcus Schaller

Marcus Schaller

Marcus Schaller has been self employed nearly his entire adult life, from his first business in 1995 as an at-home fitness trainer to his current pet care service. He's also the author of The Lead Ladder-Turn Strangers into Clients, One Step at a Time (McGraw-Hill, 2006) and has  developed lead generation strategies and collateral for private clients across several service industries, including international corporate translation, commercial real estate and executive recruiting.

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