Using Barter to Boost Sales

Businesses can utilize barter to boost sales production. It’s easy, it’s smart and it works like a charm. In its simplest form, bartering involves an equal trade. One business swaps a good or service for another.
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The Bandwagon Effect: Join In!

Imitation is the sincerest form of flattery. In marketing the Bandwagon Effect indicates a tool where, merely by demonstrating your company’s popularity, other non-members join that following.
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The Key to Personal Positioning

It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
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Loyalty is a 2-Way Street

Most companies involved in retail or commercial sales are always looking for customer loyalty. It seems that companies often forget there is another side to loyalty. The other side of the relationship is being loyal to your customers.
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Target Personas: Content Marketing’s New Buzzword

An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
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SMB Promotional Coupon Marketing Boo Boos to Avoid

Many small and medium-sized businesses have conducted promotional marketing campaigns on sites like Groupon and Living Social and in direct mail coupon value packs. You’d think these coupon deals would be bringing in new and repeat customers like crazy. But are they?
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