Posts Tagged ‘Content Marketing’
Thinking About Why You Do Content
While everyone recognizes that they want or need content to further their business or website’s goals, it’s easy to get caught up in the fever of the latest marketing trends to come down the pike.
Read More How to Produce a Simple Video Blog Post
Video is a great way to tell your value-based story to your audience. Remember that content marketing isn’t about content alone; it’s about your audience. If you think your audience will be able to easily see the value you offer through video (hint: they can), then you should take the leap.
Read More 5 Marketing Tactics Every Business Can Learn From
If you have a broad plan that implements several different marketing tactics in unique ways, you can reach an expansive market and earn a sizable return on your marketing investment by turning prospects into sales, and sales into loyal customers.
Read More 10 Digital Marketing Predictions for 2014
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
Read More 10 Content Basics to Include on Your Website
Filling your site with content is an important step for your small business. When you’re creating content, there are some basics that you want to be sure to cover in order to get the most from your site. Here are 10 content basics that are a must for any small business site.
Read More Is Your Website Eco-Friendly?
Bike to work. Recycle. Take shorter showers. As individuals, we are constantly bombarded with messages like these that encourage us to “Go Green.” Now, web designers are being urged to join the cause.
Read More 6 Inadequate Assumptions Most Content Marketers Make Today
Only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
Read More How to Increase Website Traffic Using Evergreen Content
Think of the word “evergreen” itself. That alone should tell you that the content never gets old, maintaining its beauty and value year round. It’s consistently relevant to your target audience.
Read More How to Write with Authority
Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority.
Read More Top 5 Forms of Advanced Content Marketing for Lead Generation
Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very simple, but its success hinges on providing a continuous stream of fresh and valuable content that is focused on specific buyers.
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