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Home / Archives for Content Marketing

Content Marketing

3 Valuable Instagram Hacks to Power Your Sales

Oct 17, 2019 By Pankaj Koundal

Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally recognized photographer who leveraged Instagram to build a six-figure business in her first year, suggests that business owners should forget […]

Filed Under: Online Marketing Tagged With: Content Marketing, Creativity, Instagram, Social Media

Content Marketing: A 2-Way Connection

Sep 27, 2019 By Drew McLellan

When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list […]

Filed Under: Marketing Plans Tagged With: Communication, Community, Content Marketing

The Power of Personas

Sep 12, 2019 By Drew McLellan

Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about anyone to claim and prove authority and expertise. But it takes well-researched personas to create successful content. In looking at […]

Filed Under: Marketing Plans Tagged With: Content Marketing, Marketing, Personas

Trends in Content Marketing

Sep 5, 2019 By Drew McLellan

Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If you’re 40+, you might remember the Tony Robbins infomercials. They were thirty minutes of TV programming that was a blend […]

Filed Under: Online Marketing Tagged With: Content Marketing, Trends

3 Proven, Budget-Friendly Video Types for Small Businesses

Jul 29, 2019 By Mahendra Bajiya

Although professional video production tends to require a big budget, did you know that you don’t actually need one to create video content for a small business? The fact of the matter is that the cost of producing videos largely depends on the type of videos that you want to create. In other words, if […]

Filed Under: Online Marketing Tagged With: Content Marketing, Video

Why I Refuse to Read Your Digital Content

Jul 16, 2019 By Elaine Fogel

Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website visitors, session duration, bounce rates, and other metrics. But do your audiences really read it? One way to find out is […]

Filed Under: Online Marketing Tagged With: Content Marketing, Design, Mistakes

Is Your Content Following the Trend?

Jul 10, 2019 By Drew McLellan

Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites out there fighting for the same eyeballs that you want. If you don’t put something appealing and fresh in front […]

Filed Under: Marketing Plans Tagged With: Content Marketing, Trends

4 Common Misconceptions About Creative Content You’ll Want to Avoid

May 6, 2019 By Elaine Fogel

When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns […]

Filed Under: Marketing Plans Tagged With: Content Marketing, Creativity

3 Ways to Raise ROI & Grow Your Business with Content Marketing

Mar 6, 2019 By Ryan Cecil

A friend recently asked if I could recommend any good books for learning SEO principles. And despite working as an SEO specialist and consultant, I didn’t have any recommendations for him. Why? The principles of SEO and content strategy are constantly evolving—so much so that books can be outdated by the time they’re published. And […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Content Marketing, Growth

7 SEO Tools for Local Businesses

Feb 4, 2019 By Elvin Web Marketing

If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search […]

Filed Under: Online Marketing Tagged With: Content Marketing, Search, SEO

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