In the digital world we live in, it’s essential for businesses of all sizes to have a strong online presence. Now, more than ever, potential customers are going to be researching products and services online, so if your business doesn’t reach them through a digital channel, they are much less likely to purchase what you […]
Content Marketing
These Apps Will Streamline Your Content Marketing in 2021
Most online businesses rely on content marketing in some way. Whether you’re growing your social media presence for your eCommerce store, or growing traffic for your affiliate marketing blog, content marketing can be the difference between failure and success. According to the Aberdeen Group, brands that use content marketing have, on average, six times higher […]
4 Simple Ways to Improve Your Content Strategy
Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the ever-changing needs and expectations of your target audience. 4 Easy Improvements You Can Make Having a content strategy is a […]
Don’t Let Shutdown Fears Stop Business from Growing
Starting a business can be an exciting yet overwhelming experience. It’s the opportunity of a lifetime. Many individuals don’t have the chance to pursue the dream of being their own boss. But, here you are putting that dream to life. After years of saving money, it’s time to set up the business of your dreams. […]
4 Secrets to Successful Content Marketing
Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason why these organizations continue to utilize content marketing – because it works. As part of an overall marketing plan, content […]
What Lies Beneath a Successful Marketing Campaign
A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell, […]
How to Use Content Marketing for B2B Sales
Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy […]
10 Steps to Develop a Winning Content Strategy
CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’ Source: pexels In the past, marketing felt a lot like talking about your brand, as opposed to focusing directly on customer needs. Content marketing focuses on building trust and relationships and gaining […]
4 Ways to Generate Leads with Content Marketing
With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at a budget. You can either engage in content marketing on your own or outsource it to someone. Even then, content […]
In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content calendars to help plan and prioritize their content roadmaps. There are probably hundreds of strategies that you can execute to […]
