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Home / Archives for Content Marketing

Content Marketing

4 Simple Ways to Improve Your Content Strategy

Dec 2, 2020 By Jenna Cyprus

Content has and always will be king in the world of digital marketing. But to win big with content, you need a compelling, cutting-edge strategy that embraces the directionality of the marketplace and addresses the ever-changing needs and expectations of your target audience.  4 Easy Improvements You Can Make  Having a content strategy is a […]

Filed Under: Content Tagged With: Content Marketing

Don’t Let Shutdown Fears Stop Business from Growing

Nov 24, 2020 By Lynn Ruthe

Starting a business can be an exciting yet overwhelming experience. It’s the opportunity of a lifetime. Many individuals don’t have the chance to pursue the dream of being their own boss. But, here you are putting that dream to life.  After years of saving money, it’s time to set up the business of your dreams. […]

Filed Under: Run and Grow Tagged With: Content Marketing, Social Media

4 Secrets to Successful Content Marketing

Oct 5, 2020 By Elaine Fogel

Content marketing is hardly a new phenomenon. Pumping out great content on a regular basis is not only the norm, it is also expected by customers from both businesses and nonprofits. Here’s the real reason why these organizations continue to utilize content marketing – because it works. As part of an overall marketing plan, content […]

Filed Under: Sales and Marketing Tagged With: Content Marketing

What Lies Beneath a Successful Marketing Campaign

Oct 1, 2020 By Anand Srinivasan

A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way.  Except, this is not how it works. Firstly, content marketing is not just search traffic. Depending on what you sell, […]

Filed Under: Advertising and Lead Generation Tagged With: Content Marketing, Lead Generation

How to Use Content Marketing for B2B Sales

Sep 25, 2020 By Elaine Fogel

Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy […]

Filed Under: Sales and Marketing Tagged With: Content Marketing

10 Steps to Develop a Winning Content Strategy

Jun 8, 2020 By Jeremy Bowler

CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’  Source: pexels In the past, marketing felt a lot like talking about your brand, as opposed to focusing directly on customer needs. Content marketing focuses on building trust and relationships and gaining […]

Filed Under: Sales and Marketing Tagged With: Content Marketing

4 Ways to Generate Leads with Content Marketing

May 25, 2020 By George Mathew

With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at a budget. You can either engage in content marketing on your own or outsource it to someone. Even then, content […]

Filed Under: Advertising and Lead Generation, Sales and Marketing Tagged With: Content Marketing

In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar

Mar 24, 2020 By SEER Interactive

Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content calendars to help plan and prioritize their content roadmaps. There are probably hundreds of strategies that you can execute to […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Content Marketing, SEO

4 Awesome Holiday Link-Building Tips to Grow Your Business’s Search Traffic

Nov 27, 2019 By Ryan Kidman

The winter holidays are just around the corner, which means most people—consumers and businesses alike—are beginning to think about the best ways to show they care. For many, presents to loved ones are high on that list, as is participating in volunteerism and charity, but for organizations, there is one way to give that doesn’t […]

Filed Under: Online Marketing Tagged With: Content Marketing, Holidays, Reviews, SEO, Website

4 Immediate Ways to Make Facebook Advertising Work for Your Business

Nov 25, 2019 By Anand Srinivasan

According to one study, an overwhelming 87.1% of American businesses are expected to use Facebook for marketing in 2020. The reasons behind this are not hard to fathom. Despite its seemingly waning popularity among youth, Facebook is still the largest social network today. The average Facebook user clicks an average of 11 ads a month. […]

Filed Under: Online Marketing Tagged With: Advertising, Content Marketing, Facebook, Social Media

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