Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about anyone to claim and prove authority and expertise. But it takes well-researched personas to create successful content. In looking at […]
Content Marketing
Trends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If you’re 40+, you might remember the Tony Robbins infomercials. They were thirty minutes of TV programming that was a blend […]
3 Proven, Budget-Friendly Video Types for Small Businesses
Although professional video production tends to require a big budget, did you know that you don’t actually need one to create video content for a small business? The fact of the matter is that the cost of producing videos largely depends on the type of videos that you want to create. In other words, if […]
Why I Refuse to Read Your Digital Content
Do you ever wonder whether your audiences read your digital content? The content for which you painstakingly brainstorm, research, write, and edit? Sure, you can track email open and click-through rates, unique and returning website visitors, session duration, bounce rates, and other metrics. But do your audiences really read it? One way to find out is […]
Is Your Content Following the Trend?
Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites out there fighting for the same eyeballs that you want. If you don’t put something appealing and fresh in front […]
4 Common Misconceptions About Creative Content You’ll Want to Avoid
When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns […]
3 Ways to Raise ROI & Grow Your Business with Content Marketing
A friend recently asked if I could recommend any good books for learning SEO principles. And despite working as an SEO specialist and consultant, I didn’t have any recommendations for him. Why? The principles of SEO and content strategy are constantly evolving—so much so that books can be outdated by the time they’re published. And […]
7 SEO Tools for Local Businesses
If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get into the process of optimizing content for search and benefiting from the results, you’ll be happy that you did. Search […]
Clustering Users for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your users are & what they truly care about At Seer, we developed a unique technique (leveraging Analytics & behavioral data) to cluster users based on the actions they take on […]
5 Ways to Improve Your WordPress Blog
If your blog runs on WordPress, it is in good company. WordPress is now the most popular CMS in the world, powering almost 32% of all websites. WordPress sites post an average of 70 million blog posts monthly, and these get 20 billion views and growing. But if you want more views or conversions than the […]
