CEO of Marketing Insider Group, Michael Brenner, believes that ‘Content marketing represents the gap between what brands produce and what consumers actually want.’ Source: pexels In the past, marketing felt a lot like talking about your brand, as opposed to focusing directly on customer needs. Content marketing focuses on building trust and relationships and gaining […]
Content Marketing
4 Ways to Generate Leads with Content Marketing
With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at a budget. You can either engage in content marketing on your own or outsource it to someone. Even then, content […]
In Tough Times, Content is King. Here’s How to Create an SEO Content Calendar
Typically, when thinking about a content calendar people’s brains go directly to social media marketing. While content calendars are relied on by social media marketers to plan social posts, SEOs also need to use content calendars to help plan and prioritize their content roadmaps. There are probably hundreds of strategies that you can execute to […]
4 Awesome Holiday Link-Building Tips to Grow Your Business’s Search Traffic
The winter holidays are just around the corner, which means most people—consumers and businesses alike—are beginning to think about the best ways to show they care. For many, presents to loved ones are high on that list, as is participating in volunteerism and charity, but for organizations, there is one way to give that doesn’t […]
4 Immediate Ways to Make Facebook Advertising Work for Your Business
According to one study, an overwhelming 87.1% of American businesses are expected to use Facebook for marketing in 2020. The reasons behind this are not hard to fathom. Despite its seemingly waning popularity among youth, Facebook is still the largest social network today. The average Facebook user clicks an average of 11 ads a month. […]
3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally recognized photographer who leveraged Instagram to build a six-figure business in her first year, suggests that business owners should forget […]
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list […]
The Power of Personas
Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about anyone to claim and prove authority and expertise. But it takes well-researched personas to create successful content. In looking at […]
Trends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If you’re 40+, you might remember the Tony Robbins infomercials. They were thirty minutes of TV programming that was a blend […]
3 Proven, Budget-Friendly Video Types for Small Businesses
Although professional video production tends to require a big budget, did you know that you don’t actually need one to create video content for a small business? The fact of the matter is that the cost of producing videos largely depends on the type of videos that you want to create. In other words, if […]
