Posts Tagged ‘Competitors’
If You Aren’t Building Value, Someone Else Is!
Customers don’t buy products (even though that’s what’s on the PO). They buy value. They buy the greatest value that’s created for the investment they are making. They are buying both what they’ve experienced in value creation and what they expect over the relationship.
Read More Use “Switching Costs” to Your Marketing Advantage
Know the cost to move from your existing platform, and estimate the switching costs for moving from a competitor’s product or service to yours. Offer incentives to existing customers to stay, and for competitor’s customers to switch.
Read More Is It an Over Saturated Market?
I would be rich if I had a penny every time someone told me their company was an over-saturated market! I have heard it from all different companies, both large and small, in every product line. People who live in the back woods and the big cities all say the same thing:
Read More How to Develop Anxieties That Boost Business
Over the years I’ve helped a good deal of businesses discover their positioning strategy. This strategy works by making the brand the leader in something.
Read More Don’t Fall Behind Your eCommerce Competitors This Year
I recently spoke with one of our new customers recently who has been paying for an eCommerce website for two years and hasn’t sold one thing. That’s right, NOT A THING!
Read More Is Your Brand Living Someone Else’s Life?
You are you. It’s that simple. To be great your brand has to lead not follow. If you follow someone else you are by definition already behind. Following doesn’t put you out front.
Read More It’s Official: Content Marketing is Synonymous with the Word FAILURE
Fact: there’s more perceived content marketing failure than there is success today. That’s been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.
Read More Flying Blind
Imagine that you’re a seasoned pilot. You’ve filed your flight plan, then a massive snow storm hits. Visibility is zero and the winds are gusting up to 30 knots. Are you going to take off?
Read More How Being Really Bad Is Really Great for Business
Just think of any leading brand and you’ll quickly identify what they are really, really bad at doing. Why? Because it is usually the exact opposite of their biggest strength.
Read More 3 Tips for Breaking into a Saturated Market
Let’s say you want to open and ice cream parlor, but there are already 10 in your city. Maybe you want to start a dog walking business but all the pooches are already being walked by the four others who have already established themselves.
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