Posts Tagged ‘Competitors’
Marketing Tactics and Strategies Aren’t as Important as You Thought
We’re repeatedly sold on the idea that we have to just use the right marketing tactics to get great results. How many “right” and “guaranteed” tactics have you tried?
Read More The Product-Focused Company
Organizing by product lines is a very common business strategy. There’s some great power to this, but if we inflict our organizational structure on the customer, making it hard for them to buy, they’ll always default to the easy to buy choice.
Read More When All Else is Equal, the Lowest Price Wins!
When the customer perceives little difference between alternative solutions from vendors, the lowest price wins! And that’s how it should be, it would be insane for the customer to do anything else.
Read More Now is the Time to Step Up Your Game Again!
There’s one strategy that will absolutely change the game once again for your brand and that is positioning your brand. I would hazard to guess that well over 90% of companies have never effectively positioned their brands or even considered it.
Read More Small Businesses Can Challenge the Big Boys
Remember the story of David and Goliath? Your small business may not have an immediate need to take down a giant corporation that’s like a Goliath, but it would be nice to know your small company presents some kind of challenge.
Read More 5 Common Financial Mistakes to Avoid
Unless you’re a financial whiz, it’s not always easy to also work out your financial plan and pin down precise numbers; sometimes important financial details can fall by the wayside.
Read More When the Shift Hits the Fan
Your Industry Is Changing. Now What? There comes a time in every business when it becomes apparent that your product, service or business model is no longer relevant.
Read More Pricing, Networking, and Value
Jenni from the Quick Books Self Employed Community says the following: “I always feel like my prices are too high, yet when I see my competition, their prices are almost double mine.”
Read More When Being Small Equals Big Advantage
Too often, being a small business is not seen as an advantage. This is for the simple reason that size matters when it comes to many principles of conducting business. For instance, when you go to the bank for a loan, you only get as small an amount as you do business, while large companies have the luxury of running with loads of cash on their balance sheet.
Read More Make Your Business Plan Stand Out
Most likely if you are looking to borrow money to start a business you are aware that you need a business plan. This is true whether you are looking to obtain unsecured business finance, a traditional start up business loan, or any other kind of small business financing.
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