While there’s no doubt about the impact eLearning is having on the way we receive knowledge, it is still common for eLearning content creators to market their content along with other categories. Doing this not only lowers their chances of being found on SERP results but also inflates their marketing budgets significantly. So what should […]
Competition
How to Plan an Office Weight Loss Challenge
Trying to dodge the office vending machine, your colleagues’ candy bowl, and the traditional breakroom diet becomes a hard feat to achieve when you are trying to lose weight. But it’s possible to stick to your diet and resist these temptations altogether by motivating others to join your weight loss plan. And there is no […]
7 Ways Your Small Business Can Compete with Amazon
Competing against a giant such as Amazon seems almost impossible at first glance. They buy in bulk and can offer discounts you simply can’t cover, their inventory is massive and they ship in two short days for Prime listings. Amazon has even bought Whole Foods and now offers grocery delivery in a few select areas. […]
How to Be Successful in a Low Price, High Volume Business
One of the key mantras to succeed as a business is to focus on high value clients. As any successful entrepreneur will tell you, such clients are less fussy about pricing and are less demanding on the provider. However, acquiring such clients can only happen when you have established a reputation in your industry. Also, […]
What is a SWOT Analysis? It Positions Your Business!
A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw in an additional T (SWOT-T), Trends. Here’s a short description of the SWOT components: Strengths: What are your business’ strengths, […]
Here’s How NOT to Define Your Competition
We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do) the response is, “This is new. We have no competition.” Niet! No! Unh unh. Professional investors laugh when they hear an entrepreneur come out with that one. That statement has killed more […]
Start a Product-Innovation Revolution in 6 Steps—Whether You’re David or Goliath
In his book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell upends the idea that it was surprising for David, the underdog, to vanquish Goliath, the almighty giant. Underdogs, Gladwell suggests, have certain inherent advantages. In business, companies might find themselves in either the David or Goliath position, and it’s important to […]
How to Market Research Like a Pro
Researching your particular market for the latest insights into what consumers want is a vital aspect of any contemporary business’s success, but many of today’s professionals are struggling to really tackle market research like a pro. While we’re often told that third-party outsourcing is the simplest and most effective way to research our markets, for […]
5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have […]
How to Spy on Your Competitors with Google My Business
In an effort to encourage more businesses to use the posts feature of Google My Business, Google has introduced a “Businesses like yours are posting!” section in the GMB dashboard. Updated regularly it gives a carousel of latest posts from nearby businesses in the same or similar industry. It tells you the name of the […]
