Should You Battle the Dragon or Just Avoid the Encounter?

a brave knight and a fearsome dragon

Frustrated by a competitor that wins when you should have? Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle.  At least that is the conventional wisdom.  Yet, there are constant examples of new entrants into a niche that do grow, prosper and sometimes even become dominant. So,…

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How to Get a Head Start on Your New Business

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If you’ve decided to take the leap and start your own small business, congratulations; you’re in for an exciting start to the new year, and beyond. Becoming your own boss is a brave and rewarding move, and it has changed many lives for the better. Of course, they’ll be challenges along the way, but you…

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Why Competitive Differentiation Is So Valuable for Your Business

a promotional ad

If you want your business to be successful, you need to find ways to differentiate your brand and differentiate each product you sell. In other words, your core identity and products need to be distinguished from similar brands and products on the market. But why is this fundamental business concept so important for your long-term…

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How to Deal With Competition in a Cut-Thoat Industry

how-to-beat-the-competition-with-boldness

Competition in all its forms is a natural consequence of the human experience. It’s what allows us to thrive, strive and succeed, to go above and beyond for ourselves. This is especially true in the business world and is in fact, what drives innovation in products and services. Innovation drives almost every industry – whether…

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5 Proven Tactics to Stay Ahead of the Competition

As the saying goes in today’s business and marketing worlds – ‘stand still and you will fall behind the competition’. Companies need to innovate to stay ahead in their industries. A common affliction especially with larger corporations is complacency and believing they have reached the summit but in today’s dynamic business landscape, you have to…

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8 Ways To Stay Competitive In Today’s Technical World

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are not sure how to attract and select the talent and expertise they really need. Should they go…

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4 Ways to Always Be One Step Ahead of the Competition

If you want your business to stay ahead of your competition, then you have to make sure that you are one step ahead. If you do, then you will be able to improve your market position and you will also be able to experience way more business growth too. With more and more businesses starting…

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How Your eLearning Business Can Rise Above the Competition

While there’s no doubt about the impact eLearning is having on the way we receive knowledge, it is still common for eLearning content creators to market their content along with other categories. Doing this not only lowers their chances of being found on SERP results but also inflates their marketing budgets significantly. So what should…

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