As the saying goes in today’s business and marketing worlds – ‘stand still and you will fall behind the competition’. Companies need to innovate to stay ahead in their industries. A common affliction especially with larger corporations is complacency and believing they have reached the summit but in today’s dynamic business landscape, you have to […]
Jack Bannon has been a writer for many years after working for numerous IT solutions and marketing firms. He enjoys the challenge of communicating how different industries function and how to communicate niche specific to consumers. He has also been involved in projects to help businesses improve areas of their value chain. Jack helps them go back to basics to identify external and internal influences that have caused their overall internet marketing strategy to lose traction. The challenge is always to be honest, realistic, and never take shortcuts when it comes to research!