Posts Tagged ‘Community’
Why Philanthropy is Good Business
With consumers becoming more aware of who they purchase their goods from and how these companies operate, becoming known for charity work and ethical business practices is a hot topic these days. Reputation is key and how the public perceives your brand means everything, as ultimately this affects whether or not they will choose to…
Read More5 Benefits to Joining Your Local Chamber of Commerce
Has your local chamber of commerce representative approached you about becoming a member? Not sure if it’s worthwhile? Joining your local chamber of commerce has its distinct benefits. From meeting new people to getting your franchise in front of new political advocacy measures and learning opportunities, you stand to benefit by becoming a member. Here’s…
Read More3 Essentials of Cause Marketing for Your Small Business
According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts to reflect…
Read MoreLocalize Your Small Business Marketing Strategies
Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching out to the community in which they’re located. A wide range of marketing strategies can help you connect with would-be customers in your local community. Here are tips to localize your…
Read MoreFranchisees Getting Involved with the Community
Successful franchisees know that they can’t leave all the marketing efforts to the franchise corporate office. When you think about which franchise business opportunity to choose, you should consider what kind of marketing strategies will work for each franchise you consider, and what resources you have in those areas. One type of marketing that can…
Read MoreHow is a Business Ecosystem a Key Driver to Success?
In a Harvard Magazine interview, Rosabeth Moss Kanter, Chair and Director of the Harvard University Advanced Leadership Initiative, explained: “In Silicon Valley, there is a sense that you prosper only because you’re surrounded by lots of resources that make it possible to succeed, beyond what your own entity controls. Think of it as your garden,…
Read More4 Internet Marketing Ideas to Boost Your Local Business Sales
Hyper-Local Customer Service
Local Sponsorships Drive Your Business
Small Town, Big Business: The Case for Starting Up in a Small Town
