Posts Tagged ‘Branding’
Building a Brand: How Three Successful Sites Did It
At the beginning of the year, AG Beat released a very cool list of 60 brands to watch during 2012. Not all of their predictions were correct—KeepSum, which many thought would be the Groupon of real estate, has been offline for a few months now—but many of them were spot on. Three in particular—OpenCongress, Klout, and Pinterest—did so well during 2012 that they have now become household names. But what did they do differently than the other 57 brands, and how did they do it? What stars aligned to bring these three to the limelight?
Read More Always Keep Your Promises
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.
Read More Caution in Hiring: One Bad Apple Can Spoil the Bunch
Your corporate culture is only as strong as the people you put on your team. And when you have just a few employees, each one is even more important. When it comes time to hire, make sure to look at how potential employees fit with your culture just as much as you look at skills and experience.
Read More Bad News Doesn’t Get Better with Age
Small business owners have to deal with reality. You cannot solve a problem by ignoring it. Bad news will not get better with age. An open culture means being open to honest feedback of any kind, whether positive or negative. Mistakes are ok, but you have to recognize them and move on.
Read More The Brand of You
Everyone talks about brand. But in a small business, the most important brand you can build is the brand of you. All the little details of how you run your business will communicate your brand to customers, much more than the things you say your brand is. That brand is you.
Read More Marketing for Repeat Business
The Holy Grail of marketing is getting people to come back more often to buy more. It is a very simple concept, but very difficult to achieve. If people use your product long enough and have a great experience using it, they will keep coming back to buy more and love your brand.
Read More Applying Political Terms to Marketing Segmentation
There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.
Read More Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
Read More What Does Your Business Believe In?
For your business to really succeed, it needs to be about more than just a product. You need a deeper purpose guiding your decisions. Companies that have something they really believe in have a better chance to succeed. Find the beliefs and values that make you unique, and let them guide your decisions.
Read More Building a Brand through Partners
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
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