Building a Brand through Partners

When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
Read More

Green Business Standards and Certifications

Environmentally conscious consumers look for products and services that have been certified by credible organizations. Do you know if your products are eligible for any certifications? This guide outlines some of the most well-known certifications and standards in a wide range of industries.
Read More

Being Interested in Your Customer

The old saying goes, “People don’t care how much you know until they know how much you care.” The best thing you can do for you and your business is to truly care about your customers, to find out how you can help them and what you can do for them.
Read More