Why Busyness May Be Killing Your Business

My biggest adjustment when I started my business was that no matter the issue, all paths led to me! Finding new clients, setting the business strategy, agreeing the needed partnership, preparing the materials for the meeting, or managing the vendor registration? Yes, all me. The diversity and volume of topics on my “to do” list was overwhelming at times.
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The “You” Makeover

At age 47, Anjezë Gonxhe Bojaxhiu, the woman we know as Mother Teresa, decided it was time to do something different. She’d been teaching in a private school for years and thought she might have more impact elsewhere. I’m going to go out on a limb and say that listening for her next calling was a good idea.
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5 Tell-Tale Signs That You’re a Bookshelf Brand

“A Bookshelf Brand.” It sounds like it might be a compliment doesn’t it? At first glance, you might think of the bookshelf as a place where you keep your important stories and reference resources. I can see how one could think that way, but I have a different idea in mind. To me, a bookshelf brand refers to brands that are inactive for any reason.
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Intellectual Property Awareness

What happens if you’re trying to do business on a national or global level?  One thing is certain. You’re going to have intellectual property issues to deal with. And you may not even realize that these issues exist. Here are a few things to think about in determining whether you need outside help.

Bring In Customers With Content Marketing

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

Unique Selling Propositions

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
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Pinterest Tips for Small Business

For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.

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Creating Top of Mind Awareness

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

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