5 Tell-Tale Signs That You’re a Bookshelf Brand

By Ed Roach | Apr 29, 2013
“A Bookshelf Brand.” It sounds like it might be a compliment doesn’t it? At first glance, you might think of the bookshelf as a place where you keep your important stories and reference resources. I can see how one could think that way, but I have a different idea in mind. To me, a bookshelf brand refers to brands that are inactive for any reason.
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Intellectual Property Awareness

By Jason White | Apr 5, 2013
What happens if you’re trying to do business on a national or global level?  One thing is certain. You’re going to have intellectual property issues to deal with. And you may not even realize that these issues exist. Here are a few things to think about in determining whether you need outside help.

Bring In Customers With Content Marketing

By Edwin Bevens | Apr 3, 2013

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

Unique Selling Propositions

By Will Adams | Mar 21, 2013
When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition.
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Pinterest Tips for Small Business

By Harry Kierbow | Mar 15, 2013

For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.

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Creating Top of Mind Awareness

By Will Adams | Mar 14, 2013

As a small business entrepreneur, your goal is always to find more customers. But when you are marketing your company and developing your business’s brand, you can’t just think about the short term and immediate effects; you have to consider the long term, too.

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Building a Brand: How Three Successful Sites Did It

By Deborah Sweeney | Mar 14, 2013
At the beginning of the year, AG Beat released a very cool list of 60 brands to watch during 2012. Not all of their predictions were correct—KeepSum, which many thought would be the Groupon of real estate, has been offline for a few months now—but many of them were spot on. Three in particular—OpenCongress, Klout, and Pinterest—did so well during 2012 that they have now become household names. But what did they do differently than the other 57 brands, and how did they do it? What stars aligned to bring these three to the limelight?
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Always Keep Your Promises

By Matt Tarkenton | Mar 8, 2013
To develop a strong brand, you have to get customers to know your value proposition. They should know what makes you different from your competitors. But it’s not enough for them to just know what you say makes you different; they should know from seeing you fulfill your promises.
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