Your product and the need for that product in the marketplace is important. But what’s more important, including the economy or anything else that is affecting your business, is your philosophy about how to handle changes and unforeseen circumstances.
When there are changes or unforeseen circumstances, what do you do about it? What is your philosophy about business? What is your philosophy about reacting to adversity?
There is enough information out there that can help you determine the right attitude and right philosophy to see you through any difficult situation if you are motivated enough to find it. There are business models and success models that people are already using that you can modify to fit your particular situation. It is not what we don’t know that hurts us; it is what we don’t do with what we already know that hurts most of us.
Nothing is more common than people who know but do not do. My philosophy in a nutshell – and I literally carry a little coin that has this on it – “I’m going to do whatever it takes.” People say, what is it going to take to achieve success in this field? Or what is it going to take to reach a certain sales level? What’s it going to take to have this kind of a result?
The bottom line is different for everybody. It’s not an exact science in business. Here is what it is going to take – it is going to take whatever it takes. If you go into the battle, if you go into the business arena, your attitude has to be, “I’m going to do whatever it takes,” because you don’t know exactly what it is going to take. You cannot say, I’m going to make this succeed if it doesn’t take more than three months. I’m going to make this succeed if I can do it in eight hours a day. I’m going to make this succeed if one out of every two people buys. No, unless you go in with the attitude, “I’m going to do whatever it takes,” you are never going to get to the position to see what it really is going to take. Because one thing I can promise you, no matter what plan you have now, it will not be the same plan a month from now or a year from now. You are going to have to adjust to the changing circumstances out there.
The most important thing is not your environment or what happens to you. It is what you do about it and how you react. It is not important that you get knocked down, it is important that you get back up. It is not important that you make a mistake, it is important that you don’t make it again and you correct it. If you conduct your business with a philosophy that says that “I’m going to do whatever it takes (for as long as it takes)”, then we will probably see you at the top with the rest of the leaders in your industry.