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Don’t Let Fear of Failure Delay Your Startup

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Waiting for that elusive “perfect time” to start a business? Don’t let opportunities slip away or your fear of failure delay you. Many aspiring entrepreneurs fall into this trap, perpetually waiting for their stars to align. But here’s a reality check: there’s no magical moment.


No Perfect Time

The fear of failure holds them back. They assume that with more time, their idea will blossom into a guaranteed triumph. But guess what? Perfection is an illusion. No matter how long you refine something, it won’t be flawless.

Now, the good news: imperfection is your ally. Starting with a fear of failure is okay because growth comes from learning and evolving. Business is a realm of trials and errors. Failures are a given, but they’re also goldmines of insights. They force you to scrutinize your approach and find your customer’s pulse.

Fear of Failure as Motivation

So, why procrastinate? Launch now! Only real-world exposure brings real-world feedback. Your customers hold the key to success, not your assumptions. Your idea might need tweaking, a pricing overhaul, or a conceptual U-turn. This is the essence of progress—adapting based on real responses.

Initial attempts won’t be perfect, and that’s perfectly fine. Some boldly confident elements might falter, while underdogs shine. The crux? Dive in now! Waiting for an impeccable moment is an endless cycle of inertia.

The “perfect time” is a mirage. The true moment is now—when you dare, when you learn, when you grow. So, enough waiting. Embrace the journey, flaws and all. Success isn’t about perfection; it’s about evolution through action.

Published: August 28, 2023

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Fran Tarkenton

Fran Tarkenton is an entrepreneur and NFL Hall of Famer, and the founder of Tarkenton Companies. Successfully starting and running more than 20 companies spanning a wide range of industries, Fran is a passionate advocate for small business owners and entrepreneurs. The product of all of Fran’s experiences is Tarkenton, which has partnered with major enterprises for more than two decades, bringing a combination of strategic thinking, operational excellence, and fast-paced action to complex business problems. Fran is the driving force between GoSmallBiz.com, Tarkenton Financial, and Tarkenton Private Capital.

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