5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you know unused content in B2B digital marketing is expected to be a $50 billion problem for content marketers and CMOs?…
Read MoreThe One Word That Will Change Your Life
I was annoyed. Seething. Here I was talking with a client that was demanding the impossible. It wasn’t the first time I had these types of conversations. I asked “When do you want delivery?” “Next week” was the reply. My short answer. “Yes…..we can do that”. I was traveling that week and had to pull all-nighters…
Read MoreHow to Perfect Your Restaurant New Hire Checklist
There’s new hire onboarding, and then there’s new hire onboarding for restaurants. Restaurant employees are a breed of their own, and they turn over at a higher rate than employees in other industries. According to the National Restaurant Association (NRA): The hospitality turnover rate in 2016 was more than 70%for the second year in a row. The hospitality industry…
Read MoreWhy Your Business Will Switch to E-Invoicing
In December a medium-sized business announced they would launch e-invoicing on New Year’s Day. While the company’s finance department was thrilled, their customers were underwhelmed. Most customers had their doubts — and some even refused. “Our company is not ready,” was the frequent refrain. It has been estimated that the average cost of sending a…
Read MoreStart Small and Do This to Avoid New Startup Burnout
There are millions of small businesses out there. They all start with an idea. The problem is that sometimes these ideas are thin and the business owner expands and/or launches too quickly, spends way too much money right off the bat, and doesn’t focus on building a proper foundation. How do you take your new…
Read MoreAre You Ready for Direct Mail’s Comeback?
Direct mail is NOT dead! In fact, it never was. But, it did lose popularity as a marketing tactic for several years while digital marketing took the world by storm. Well, now direct mail marketing is making a comeback. A recent report from MarketingCharts demonstrates that direct mail is alive and breathing! 1. Most households continue to…
Read MoreMarketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain types of content, and actions taken…
Read More6 Property Resolutions to Make and Stick to in 2018
It is important for buyers to invest wisely in 2018 due to the volatile market. Whether you aim to buy a home, an office, or a property for investment, here are some property resolutions one should make and stick to, this year. 1. Get your credit score back on track It is essential for buyers…
Read MoreNew Regulation Aims to Protect Your Stored Information: Here’s What You Need to Know
The General Data Protection Regulation (GDPR) comes in to play in May 2018, which will see a complete overhaul of how businesses protect and store your data, replacing the old data protection directive from 1995. The GDPR is being introduced due to advancements in technology and the Internet, and the need for a greater amount…
Read MoreHigh Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses have begun adding digital signage to their advertising arsenal, having recognized the opportunities that it provides. Whether or not to…
Read More