So, What If You Run Out of Money?
Money in the bank is like oil in the car. Certainly, you have many ways you are pulled every day, both tactical and strategic. But when money is the issue, your time, energy and focus are drained from other important areas of your life or business. Running out of money is not always synonymous with…
Read MoreAre You Sure That Your Customers Are Online?
I know what you’re probably thinking. It’s 2018; who isn’t online? Who isn’t connecting with friends, shopping, and reading news? Well, you’d be surprised. According to a recent Pew Research Center analysis of survey data, 11% of U.S. adults do not use the internet! If you’re marketing a business or nonprofit, you’ll want to know who these people are so you…
Read MoreYour Personal Credit Score Matters More Than You Realize to Your Business
As an entrepreneur, it is assumed that you are aware that your business credit matters. It makes a difference in applying for loans, it affects your credit score, and improves your ability to apply for credit with your vendors. But How Aware Are You? Lenders of all kinds, especially banks, will look at how your…
Read More5 Steps You Must Take to Ensure Your Employees’ Safety
As an employer, you have an obligation to your staff and employees to ensure their safety whilst they are at work. There are certain things that are out of your hands and are the responsibility of the individual but for the most part you have a duty of care towards anyone you employ. There are…
Read MoreYour Organization’s Mark
In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or services, and distinguish them from products and services provided by others. We’ve talked many times about the importance of having a unique mark and protecting…
Read MoreHow to Spend Marketing Budget Wisely: Invest Where Buyers Put Their Trust
There are two kinds of people in this great big world: People you know, and People you don’t know. The funny thing is that we overwhelmingly trust both of these groups…at least when we’re talking about consumers looking for recommendations prior to making a purchase. According to a Nielsen survey, “consumers trust real friends and virtual…
Read MoreHow SMBs Can Receive Payments from Crypto Holders
Blockchain technology is everywhere. The interest in cryptocurrencies increased significantly last where when Bitcoin reached $20K. Though the price of Bitcoin decreased, interest in bitcoin and other cryptocurrencies didn’t fade. Several businesses have started accepting cryptocurrencies such as Subway, PayPal, Shopify, Microsoft, and alike. No doubt, crypto payments provide businesses and ecommerce with an additional…
Read More5 Useful Accounting Tips for Small Businesses
Unless an individual is an accountant or really enjoys working with numbers, then accounting is not a favorite task. Nonetheless, adopting certain good habits in the early stages of your small business can assist in averting major ones later on. After completing incorporation of your new small business, it is essential to have processes and…
Read More4 Lessons from the Startup World That Will Benefit Your Small Business
When you’ve been in business for some time, it’s hard to remember what it was like when you were first starting out. In some sense, it’s much safer and easier to rest on your laurels than to have to risk inventing something new. But the truth is, inside every established business is a start-up waiting…
Read MoreThe Benefits of Mentorship and What It Can Mean for You
In the early days of my career, I wasn’t enthusiastic about structured mentoring programs. I appreciated the advice given to me by more experienced co-workers and managers and was happy to help my peers when I had the time, but formal mentoring seemed to be taking it a step too far. What could it give…
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