How Touch Screens Can Benefit Retail Environments
Advancements in technology over recent years have meant that the retail industry has blossomed, providing consumers with more ways to purchase products than ever before. However, following a surge in technology, including purchasing through phones and tablets, overall sales in physical retail stores has dropped, with online sales continuously rising. With this in mind, the…
Read MoreHow to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount…
Read MoreCMOs: Are You Torn Between Storytelling and Driving Growth?
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects. According to…
Read MoreThe Business World Needs Women and Their Leadership
There are many examples of forward-thinking and successful women in business, but popular media portrays this world as male-driven, which has to change. Getting a degree in business may seem risky, especially since success is not a sure thing, but opportunities have never been so abundant. The following are a few reasons why more women…
Read MoreArtificial Intelligence: Helpful or an Invasion of Privacy?
If you’ve watched The Matrix, Terminator or nearly any other sci-fi movie, then you probably know or at least understand the fear of robots invading our lives. In those worlds, the robotic overlords have guns and control us with an iron fist (pun intended). However, reality has shown that AI is far more deceptive than…
Read MorePrevent Human Error and Avoid Big Consequences for Your Small Business
Human errors do not seem that scary next to other cyber threats. But they are often a nasty part of successful hacking and scamming attempts that threaten businesses every day. They hide behind multiple faces, compromise data and work processes when least expected, and are often the result of stress, fatigue, and multitasking—all of which…
Read MoreHow to Scout Out and Hire Employees Who Really Love What They Do
Dedicated employees make or break startup success. Anyone can say they are “highly skilled,” but if employees lack the same vision and determination as their leader, it can be detrimental to the startup. To succeed in a startup environment, employees must have two qualities: enthusiasm and flexibility. Like the saying goes, hard work beats talent…
Read More6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor…
Read More10 Steps to Better Rankings in Google
Having a good ranking in Google is one of the best ways to ensure that your website or blog gets a steady stream of traffic. This means that you ultimately have more sales and a bigger income. Achieving a better ranking on search engines is not something that you achieve overnight, however, and you should…
Read MoreHow Can You Let a Talented Employee Go to Pursue a New Career?
It is tough to lose your best employees wanting to advance their careers. Sometimes you can be the coach, helping them even if it means losing them. And, as in today’s story, sometimes it can mean the beginning of an amazing journey leading to a story for the ages… We’d all like to retain our…
Read More