GMB Website: Why You Should Create One
A GMB website will help with local SEO If you’re a business owner and a DYI digital marketer, you may have noticed in your Google my Business listing manager that there is a tab for a website. Clicking that tab will get you started to building your businesses GMB website. For any business without a website…
Read MoreHow Cloud Communications Can Help During Disasters
From fires to floods, natural disasters can strike at any time. June 1st through November 30th is hurricane season, which brings an increased risk of potential flooding and water damage. Businesses that rely upon their technical and communications infrastructure for core business processes will be particularly vulnerable to these types of disasters. Cloud communications services can help. Natural Disasters…
Read More10 Gracious Ways to Manage Angry Customers
At one time or another, I’ll bet your customer service has gone awry, no matter how much you work to avoid it. Whether mistakes are your fault or not, angry customers can get … well, pissed off! The key to marketing and branding success is how you (and your team) manage these blunders. Being gracious…
Read More5 Tips for SMBs Embracing the New Google Ads
If you manage or invest in paid search advertising, then you’ve probably heard the news that Google has flipped the switch from AdWords to Google Ads. In turn, the platform has seen a lot of changes with its interface and overall toolkit. But don’t be discouraged. The new Google Ads is actually quite user-friendly, making…
Read MoreDo These 3 Things to Grow Your Ecommerce Business the Right Way
Growth is generally good; it indicates you have a product worth buying, and that an increasing number of online users are hearing about your online store. Growth is the reason you invest time and money into various forms of marketing, both organic and paid. Chances are you’ve always dreamed of expanding your ecommerce empire—reaching more…
Read More5 Inspiring Books That May Change Your Thinking About Life
Books are my guilty pleasure. I should be working but I am reading. I should be sleeping but I am still reading. I should be exercising but I have been lured again…… By the temptation to read. What do I love about books? Books provide insights into the distilled thoughts that are often decades in…
Read MoreTop 5 Necessary Investments for Your SMB
When it comes to making investments in your small or midsized business (SMB), you know you need to spend wisely. After all, you’ve only got so much cash on hand. As the marketplace evolves, though, you may not be sure where to put those hard-earned dollars. Here are five necessary investments most SMBs should consider.…
Read More10 Advanced Tactics to Eliminate the Communication Gap in Your Business
How do you deal with co-workers in a small business setting? It must be quite challenging to be working in a compact workplace where in just one turn you are face to face with a coworker or the business owner. Communication is an integral part of an individual’s social skills, more so, in relating to…
Read MoreStartups: From the Basement to a Shared Office Space
One of the first indications a startup is growing is when the business moves from the basement into an office. What we call startups today were some of the earliest businesses to explore “shared office space” because often they could not stay in the home but also couldn’t afford traditional office space, so often they…
Read More6 Guidelines for Proper Responses to Investor Queries
Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” Those who respond with one of the wrong answers, such as “I want…
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