5 Simple Steps for Finding the Right Business Idea
When I was first considering to become an entrepreneur some six years ago, I had lots of different business ideas. However, none of them just felt right and I wasn’t sure if they were good enough to warrant me making the leap. And I’m not alone. Most of the would-be entrepreneurs that I meet have…
Read MoreGoogle’s Core Algorithm Update: Expertise, Authority, and Trust
One of the latest and most significant updates to the way Google ranks websites (its algorithm) came on August 2nd. Described as a “core algorithm” update it had a global roll out, affecting websites from multiple niches. From the numerous studies that followed there was a clear indication that health and YMYL (your money, your life)…
Read MoreHow to Get Your Business Out of Financial Trouble
Any business can encounter problems. It happens. It doesn’t matter how big or successful you are, whether you are a startup, a big player or even if you rule the whole market place, things can go wrong. You might find yourself in a cash crunch, struggling to pay bills, or even payroll. It could be…
Read MoreMoving Beyond the “Chaotic Buying Process”
It seems in recent months, the sales and marketing world is suddenly waking up to the fact the buying process/journey is not a linear process. That customers don’t go through an orderly process of: 1. Define problem, 2. Identify priorities, requirements, 3. Assess solutions, 4. Select solution, 5. Implement. It seems we are suddenly recognizing…
Read MoreFranchising with a Business Partner
Franchising is a considerable endeavor that comes with its fair share of obstacles and rewards. The question is: Would you rather go it alone or with someone you trust? A business partnership is defined as two or more people who start or expand a business (or franchise) together. It can mean splitting everything 50-50 or…
Read More6 Ways to Retain Employees and Boost Your Bottom Line
While there is no way to accurately measure the exact financial cost of employee turnover, there is no doubt that it is both time-consuming and expensive. In addition, just the process of finding good employees in the first place can be somewhat like finding a needle in a haystack. When you find one, you want…
Read More5 Ways to Make Your Business More Successful in 2019
Success in the modern marketplace requires flexibility, planning and organization. Some ambitious entrepreneurs, unfortunately, believe that firing up a computer or opening a retail location is enough to start generating revenue. However, these go-getting industrialists soon find that running a business is more challenging than anticipated. With planning and patience, however, future business leaders can…
Read MoreWill Your Company’s Sale Be Celebration or Silence?
First, there are at least three types of exits I’ve been involved with well over twenty successful exits and four initial public offerings over the years, some of them with monstrous gains, some more modest. Then in addition, there are the exits that returned some portion of capital, but nothing more. And finally, there are…
Read MoreBusiness Leaders: How Are You Combating Ageism in the Workplace?
Ageism is one of the ‘isms’ like sexism or racism, and occurs when someone is discriminated against, not because of their gender or race but because of how old they are. In the workplace ageism can take many forms, including being refused employment, dismissed, made redundant, or denied a promotion simply because you are considered…
Read MoreJumping on the Podcasting Bandwagon
As we march towards January, I am devoting my time here to talking about some of the channels and marketing tactics that you need to have in your consideration set for your 2019 marketing plan and one that rises to the top of that set is podcasting. Previously, I shared these statistics: The average US…
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