Employees’ Fringe Benefits After Tax Reform
Tax reform made a lot of changes, some of which impacted employees’ fringe benefits. This article reviews the most frequently encountered fringe benefits, including those that were and were not impacted by tax changes. These changes can affect both a business’s bottom line and its employees’ deductions. Benefits Impacted by Tax Reform Qualified Transportation Fringe…
Read More5 Steps for Building a Great Website Without an Agency
Believe it or not, research has found that less than two-thirds of small businesses have websites. That’s an incredible statistic given the prevalence of using Google, Yelp, Facebook and similar sites to find the products and services we need. Thankfully, the same research found that over half of these businesses do plan on building a website in…
Read More4 Common Misconceptions About Creative Content You’ll Want to Avoid
When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns…
Read MoreBookkeeping vs. Accounting
Accurate and complete financial records are essential to the success of any business. Bookkeeping and accounting are two processes business owners rely on to track and understand their finances. Actually, the line between bookkeeping and accounting processes is becoming blurrier all the time. Technological advances in hardware and software have automated many of the traditional…
Read MoreHow IoT-Connected Products Simplify Life But Create Nefarious Security Issues
Get this: Data-security researchers at Indiana University, probing the hacking vulnerabilities of an Internet-connected Crock-Pot, easily took control of the device and other devices that share its Wi-Fi router—but they have found no risk of an attacker remotely setting it on fire. That’s the good news. Now, the bad news: Internet connectivity is designed into…
Read MoreHere’s How NOT to Define Your Competition
We investors see this all the time. An entrepreneur pitches using a deck with no slide for competition. When asked (as we always do) the response is, “This is new. We have no competition.” Niet! No! Unh unh. Professional investors laugh when they hear an entrepreneur come out with that one. That statement has killed more…
Read MoreStop Focusing on the Top of the Pipeline!
Virtually every sales person and organization have pipeline/funnel problems. Almost all the time, they are anemic. Virtually every pipeline has quality and integrity issues. Likewise, there are too many velocity issues. It seems the universal, go to solution for bad pipelines is to find more qualified opportunities. That is, we need to focus at the…
Read MorePictures are Worth a Thousand Words: A Case Study
Recently we had a chance to talk with Ryan from Focused on Forever. They photograph weddings, family & child portraits, senior portraits, and professional commercial headshots. But the bulk of their business is doing awesome school portraits every year with several Florida schools. I had a few “Interesting” school pictures back in the day… and…
Read MoreDon’t Skimp on Your Business Insurance: Here’s Why
Business owners are constantly on a crusade to cut the costs associated with keeping their company afloat, and who could blame them? After all, entrepreneurs who manage to cut unnecessary expenses are usually those who survive and thrive for years while their competitors struggle to make ends meet because of their hefty debts. Some expenses…
Read MoreLinkedIn Introduces Lookalike Audiences
As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and is commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike audiences like Facebook has. That is changing! LinkedIn is rolling out lookalike…
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