How One Company Thinks Outside the Box with On-Demand Packaging
It’s a frustrating and common e-commerce experience: receiving a small item in a huge box filled with plastic air pillows or other packing material. The shipper may find it convenient to use just a few box sizes, but it’s a big waste. According to the Environmental Protection Agency, containers and packaging make up a major portion of municipal…
Read More4 Critical Tips to Start an eCommerce Business That Will Last
Over the past 20 years, brick-and-mortar retail has faced pressure from eCommerce sites and has suffered one of the most precipitous declines in economic history. The experience has made clear that the future of retail belongs to the internet, and that new ventures can only ignore that fact at their own peril. For today’s entrepreneurs,…
Read MoreHow to Leverage Google’s Smart Bidding
It’s no secret that the digital marketing industry can and does change rapidly. As digital marketers, we need to be aware of it, embrace it, and learn how to thrive in this ever-changing landscape to stay competitive for the success of our audience. Google has been moving forward with more and more automation for Google…
Read MoreSelling IS a Service
It seems the world is migrating to an “As A Service” model. Every day one hears a new (sometimes not so new) XaaS approach. The model, at least as a subscription payment approach, is not new. We’ve had various subscription, rent, lease capabilities for at least decades, if not centuries. The application of this model…
Read MoreThe 4 P’s to Help You Build a Great Business
How do you manage a great business, as opposed to be a survivor? Well, here are the four areas you should focus upon every day. Now, some of us remember things better when given a catchy phrase or rhyme. So, here’s one to help you with squeezing the most out of your own available resources. In…
Read MoreWant to Be More Productive? Prioritize Your Health
Every entrepreneur and small business owner is constantly on the lookout for ways to increase their productivity. They invest in the latest gadgets, hoping they can clear out their daily emails a little bit faster, they look at the management apps they use and cycle through new options periodically, and even turn a critical eye…
Read MoreAre You Forgetting the Xennials?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable…
Read MoreCustomer-Centric Strategies Win Over Product-Centric
Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or…
Read MoreThe Cost of Counterfeit Products
Counterfeits can hurt your business even if you don’t know they’re out there. A shocking two in five name brand products sold online turns out to be counterfeit, and many counterfeits are so convincing consumers don’t know they aren’t real until they have been injured or the product malfunctions. Small businesses especially can be hurt…
Read MoreHow to Spot a Bad Franchise Opportunity
So, you’re going down the black hole of endless research for the perfect franchise opportunity. And for good reason: It would be naive to assume every franchise you come across is a good investment. How do you figure out which is the opportunity with the lowest risk and highest probability for success? Here are some…
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