How Much Time Do You Spend “Outside the Box?”
So, you’re managing all that work, all those interruptions, all those texts and pesky emails. You get home at some reasonable hour, kind of tired, and needing a recharge. Sound familiar? Well, that’s probably because you’ve “wasted” a significant portion of your time on tasks others could have done effectively. So, where do you get those…
Read More4 No-Fail Ways to Increase Your Sales Through AI
Artificial Intelligence is all over the world today. We come across it daily during our hustles as we search for different things on Google, music players selecting our next music, and even when purchasing goods online. For marketers, AI is vital since it helps increase revenues, grow sales, and personalize customer experiences. With AI at…
Read MoreDeveloping Buyer Personas: A Guide for New Businesses
Buyer personas are a powerful tool for small businesses that are trying to reach a broader consumer base, but for those companies that are just getting started, it can be hard to get a sense of who your buyers are. Does that mean you should wait until later to develop your buyer personas? Or can…
Read MoreHow One Cutting Edge Marketing Agency is Using Text Messages to WOW Clients
Recently we had the chance to sit down and talk to Yehudis from Harvesting Media about how they use text marketing… and specifically Betwext for their agency. Harvesting Media is a marketing agency in New York, who works closely with Supermarkets and restaurants. We love talking with marketing agencies about texting… they always have great…
Read MoreEvery Local Business Needs Review Cards
If you market your local business online, you need review cards. They stand out, they get noticed, they drum up more business. Ever searched for the best restaurant in your area? You’ll probably find that the top listings have a load of reviews that testify to the fact they’re the best; that’s no coincidence. Reviews…
Read MoreHow—and Why—to Hire People Over Skills
The recruitment industry has evolved over the past decade, driven by evolving technology, market outlook and a seismic shift in what employees are looking for in a role. But what do employers want from new hires? In the past, it was all about the skills and experience, but these days it’s all about the person…
Read MoreDon’t Ignore These 2 Key Investment Choices for Your Small Business
Small businesses are being forced to make a number of difficult investment choices in order to survive the tumultuous changes brought about by the digital revolution. Entrepreneurs are finding some of these investment choices easier to wrap their heads around than others, however, while other business owners are allowing important opportunities to slip by without…
Read More5 Keys to Boosting the Performance of a Business Team
It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer.…
Read MoreToday’s Version of Word of Mouth Marketing
Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting…
Read More5 Essential Steps to Take When Sponsoring an Event
With the right steps, sponsoring an event can skyrocket success for your business. Well-executed event sponsorships leads to increased exposure, improved reputations, and bolstered sales for organizations of all kinds. To ensure that you get everything you need (and more) out of your next sponsorship, take these steps for sponsorship success. Ask the Right Questions…
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