Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list…
Read MoreDon’t Forget Bing PPC When Considering a Pay Per Click Campaign
Bing, the second most popular search engine has advantages over Google when it comes to running a PPC campaign. When local small businesses start to consider a Pay Per Click or PPC campaign, the considerations almost always start with Google. And why not? Google dominates the search browser industry with 65% of all searches performed…
Read MoreNew Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some…
Read MoreWhat is Agile Project Management?
The agile methodology has been a growing trend in the field of project management—being used alongside or even in place of more traditional methods like waterfall. In fact, a report by the Project Management Institute indicates that 71% of organizations use agile approaches in some form and frequency. Despite its widespread usage, however, many business…
Read More5 Important Factors When Choosing a Manufacturer for Your Product
Whenever your business needs something manufactured, whether it’s a final product or an individual prototype, you will need to find a suitable manufacturer. If you’ve never looked for a manufacturer before then the world can be a little overwhelming at first; most people don’t realize just how many different types of manufacturer there are and…
Read MoreWhat is Networking?
In the “old days,” networking seemed to be about meeting people, learning about them, building a bit of a relationship. There was value in networking. Often, our networking may have been a passing meeting, a chance to get to know someone for a few moments, have an interesting conversation, only to move on in our…
Read MoreLet Your Board Help with “What” and “Why” but Rarely “How”
I am sure you can argue with this one. Sometimes a board member is valuable in teaching the “how” to get things done inside the company. But experience reinforces the usual fact that a board member telling the CEO or founder “how” to perform a function crosses a line and can diminish the CEO’s confidence…
Read MoreStop Selling, Start Helping
A while back, we explored some of the key takeaways from a content marketing trends report produced by the Content Marketing Institute (CMI), and I identified some trends worthy of more in-depth exploration. They included: Well-researched personas can help teams create successful content; however, too few content marketers (42%) are actually talking with customers to…
Read More10 Techniques for Enhancing Your Personal Trust Level
One of the first harsh realities that every entrepreneur has to learn is that most of the things that are critical to startup success are outside of their direct control. Just because you dream it and build it, doesn’t mean they will come—that encompasses not only customers, but also investors, partners, team members, and even…
Read MoreHow Amazon Gives Home Businesses Room to Grow
Budding businesspersons and seasoned entrepreneurs can give their businesses a boost by setting up shop on the Amazon marketplace. Amazon is a powerful force in retailing. The online retail giant has affected commerce so much that watchdogs call the company’s influence the “Amazon Effect.” By 2018, analysts estimated that United States consumers complete approximately 50%…
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