Technology
5 Tips for Choosing an ECM
Success with any effective enterprise content management (ECM) solution requires research and due diligence. When it comes to choosing an ECM, you must find the one that best suits your needs, your budget, and your…
5 Ways to Increase Conversion Rate by Tweaking Your Forms
Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where…
Is Your Website Losing You Customers? Here’s How to Fix It
If you’re running your own business, your website should be the hub of all of your marketing efforts. It should be pulling prospects in, and keeping them there long enough to convince them to become…
Smartphone Addict? Startling Facts About Mobile Use
Everywhere you look, people are glued to their smartphones. Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone….
Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s…
Make It Easy for Customers to Buy Your Products and Services
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~Mark Cuban Buying online can be very easy or it can be very difficult. On…
3 Reasons Your Business Phone System Needs Mobility
Buying a business phone system without mobility features is like buying a car that can only go in reverse: No matter how awesome the rest of the features are, you’re going to be pretty limited…
The Rise of Social Media in Online Retail
What impact has social media really had on online retailers? The following infographic highlights which social platforms are most effective for sales conversions and the social commerce options available on each. This is of particular…
Online Banking for Small Business: How to Protect Yourself
If you’re a small business owner, you’ll want to make sure you’re protecting your company’s assets and funds. Whether you’re the one doing the book work or have someone else doing your finances, you need…
What You Need to Know Before Buying a New Business Phone System
If you’re in the market for a new business phone system, the choices can seem overwhelming, making it tempting to just put things off. In the long run, though, you’ll end up paying for it in…
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