Startup
7 Success Tips for Creating a Home-Based Business
Home-based businesses comprise one of the fastest growing business segments today. People love the idea of being able to be their own boss and work from the comfort of their own home.
Are You Still Using Your Personal Bank Account for Your Business?
For the small business owner, there’s typically little separation between business and personal. You bring your work home (or you may even work from home). You’ve probably invested your own money in the business, or skipped a pay check or two to keep the business going.
Boom in the Bay: Could Tampa’s Business Incubators Become a National Model?
With this sudden boom in business incubators, many local residents and people around the nation are wondering: Is this new trend good for startups or is it just a fad? Here are some things to consider.
Franchising: The Advantages and Drawbacks
There are many advantages to buying a franchise over starting a business from scratch. Ordinarily a franchise offers the owner a degree of security and stability, with help, advice, and support at hand should any problems arise. There are drawbacks, however, such as the restrictions on what you can and can’t do with the business being a prime example.
Business Licenses 101
Starting a business involves a great deal of filling out and filing the appropriate paperwork to get up and running. A lot of it is fun to work on—picking a business name, logo, color scheme and location—but there’s also plenty of legal work that new small business owners need to think about.
Does Your Office Space Send the Right Message to Clients?
Your business makes an impression even before clients or customers get through the front door. No, we’re not talking about your company’s website (though that is important).
Startups Need to Embrace Zero Paid Media Marketing
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
Franchise Opportunities and Negative Reviews
You’re researching franchise opportunities and you see a negative review. What does this mean to you as a potential franchisee? What does it tell you about the business?
In Search of the Perfect Fish Oil
When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn’t imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
Crowdfunding is Being Oversold
I think so-called “crowdfunding” is being oversold. Many people seem to think it’s going to mean a lot new investment money for U.S. startups. I don’t think so. Not yet. Maybe never.
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