Startup
3 Ways to Fund Your New Startup
Knowing the most common funding options gives you the foundation you need to develop your customized fundraising strategy. So here is a quick(ish) overview of the most common funding types for early-stage startups.
The Psychology of Color in Marketing
Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
Why Own a Franchise?
There are many attractive reasons for buying into an existing organization, for both newcomers to the business world and also experienced veterans. The most immediate of these relates to the brand recognition and identity of the existing organization.
How to Take Your Philanthropic Passion and Turn It into a Startup
Starting a nonprofit is similar to starting a business, and as any accomplished entrepreneur will tell you, having a solid plan with positive people behind you makes all the difference.
Do NOT Be a Woman-Owned Business
I refuse to be a woman-owned business. Don’t get me wrong; I am a woman and I own my business. I’ve owned and run my business for more than a decade, and I do it with integrity, a good heart, a drive for success, and a dedication to my clients.
Should Businesses Be Open on Thanksgiving?
If you’re a business owner, should you be open for business on Thanksgiving? After all, it seems that everyone else is doing it.
Monitoring Your Digital Reputation: A Must in the 21st Century
All of the information about a small business that can be found in cyberspace makes up what is known as a company’s online reputation. And sadly, its online reputation may or may not bear any resemblance to its “real-world” reputation.
6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
A Franchisee’s Transferable Skills
Do you dream of opening your own franchise business because you’re not happy with your job? It happens. Your boss might be driving you crazy. Your coworkers might be the reason for your malaise. Or it could be that you’re feeling suffocated because you’re not using your skills.
The Most Important Person on the Startup Team
Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy?
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