Startup
Why Own a Franchise?
There are many attractive reasons for buying into an existing organization, for both newcomers to the business world and also experienced veterans. The most immediate of these relates to the brand recognition and identity of the existing organization.
Do NOT Be a Woman-Owned Business
I refuse to be a woman-owned business. Don’t get me wrong; I am a woman and I own my business. I’ve owned and run my business for more than a decade, and I do it with integrity, a good heart, a drive for success, and a dedication to my clients.
Should Businesses Be Open on Thanksgiving?
If you’re a business owner, should you be open for business on Thanksgiving? After all, it seems that everyone else is doing it.
Monitoring Your Digital Reputation: A Must in the 21st Century
All of the information about a small business that can be found in cyberspace makes up what is known as a company’s online reputation. And sadly, its online reputation may or may not bear any resemblance to its “real-world” reputation.
6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
The Most Important Person on the Startup Team
Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy?
A Franchisee’s Transferable Skills
Do you dream of opening your own franchise business because you’re not happy with your job? It happens. Your boss might be driving you crazy. Your coworkers might be the reason for your malaise. Or it could be that you’re feeling suffocated because you’re not using your skills.
Small Business Financing: Crowdfunding
Crowdfunding, sometimes also referred to as “how to get strangers to pay for your stuff,” is a relatively new concept. If you’re not familiar with it, popular crowd funding sites like Kickstarter or Indiegogo can help people to fund projects that they wouldn’t be able to get a traditional loan for.
Is a Retail Franchise for You?
Retail franchise opportunities abound, but this is a challenging time to be a retailer. Big Box chains have taken over much of the retail space, e-commerce is increasingly threatening brick and mortar stores, and consumers are more demanding than ever.
Barry Moore: A Veteran in Business
Veterans Day is one of the most important days of the year. It’s a day when we as a nation get to celebrate all that is our military. Not only do I support our veterans, I also help them discover their dreams/goals and watch them come to fruition as they start or expand their business.
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