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The Impact of Packaging [Infographic]

Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.

Align Your Brand Messaging, Start from the Ground Up

As your brand continues to further understand and embrace the multitude of effective online channels, it is crucial to be consistent with your messaging and align your marketing efforts. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention.

Tweeting Your Franchise to Prominence

The phenomenon of social media continues to creep into our daily lives. Whether you’re looking at a business advertisement, a television show or your favorite website, the social media widget is omniscient.

Go Big or Go Home? Not Necessarily

Too many people are trying to find the “Next Big Thing” and forget about the small “things” that bring success. Just because your idea isn’t a brand new idea, doesn’t mean it can’t be successful. Every old idea can be improved upon by the next person. You don’t have to reinvent the wheel, but that doesn’t mean that you shouldn’t improve it.

Why Choose a Franchise Business?

Owning your own business is part of the American Dream. For decades now, choosing a franchise business has been just as likely an option for Americans who want to work for themselves as starting an independent business.

Lighting the Match: Going Viral

It doesn’t happen by accident. Not every new game site is a Club Penguin or Minecraft. Not every social network is a Facebook or Instagram. Not every texting application is a Twitter.

When Marketing Your Franchise, Think Outside Your Walls!

Whether or not you consider yourself an Internet marketing master, FranNet is going to tackle a subject which will give you the tools to increase your customer reach. It’s called the Webinar, and if you aren’t familiar with the term, then get ready for a crash course.

3 Designs to Avoid for Your Startup Logo

Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.

7 Reasons Being an Athlete Prepares You for Entrepreneurship

I have been playing sports my entire life. During that time I gained knowledge and habits that would benefit me for the rest of my life.

5 Marketing Questions to Ask Before You Choose a Franchise

When you’re working to identify the ideal franchise business opportunity for your specific needs, your mind may be on costs and how you’ll prepare to become a franchisee. You may be thinking through the typical day of a franchisee in a particular industry, or…

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