A Simple Brand Development Strategy

One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative...

Slatwall Panels and Your Shop Display Layout: What You Need to Know

As a small business owner, slatwall panels are an important part of your store layout design. The integration process is straightforward and in combination...

DBA vs. LLC: Which is Best for Your Small Business?

You’ll come across inevitable steps when forging your path to entrepreneurship – formulating an idea, writing a business plan, obtaining funds, etc. But one...

When Making Early Hires at Your Startup, Lean on Your Networks

Hiring your first few employees can often be as hard as choosing your co-founders. Especially in the early days of your startup, when you’re...

Unique, Quirky, Unusual: Building Brand Personality That Sticks

Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the...

Make Sure There is Demand for Your Product or Service

“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a...

8 Big Company Habits That Don’t Work in a New Venture

When I hear executives and professionals in larger businesses talking about their dream of going out on their own to start a new company,...

Smart Offices and the Death of the Cubicle

Technology experts are working to change how people work in and out of the office by changing how they interact with their physical space....

Finding Franchise Opportunities That Bring Out the Very Best in You

Jumping into finding franchise opportunities can be a daunting task. Take a step back, and ask yourself what you are trying to accomplish by...

What Marketing Systems Should You Establish for a Franchisee?

In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next...

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