Hottest Trends in Franchising
What are the hottest trends in franchising? Think of franchising as a funnel, and let’s look at the trends with the broadest application first and move down toward the narrowest trends.
Sir Sidney Poitier’s Inspiring Advice
If your heart is burning to share your message, talents or gifts, and you, too, are determined to work at your craft with gusto, you can call yourself whatever you choose. Now, your task is working towards that goal.
Taking Control: Is Your Company Ready to Run Its Own Marketing Platform?
The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.
7 Mistakes That Will Kill Your Brand
Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.
Are You In It Alone?
I left my day job and opened up shop as an entrepreneur 21 years ago. And, though I didn’t know it then, that was the day my father stopped understanding me.
Convert a Non-Commercial Space into an Inspiring Office
A couple of years ago, a start-up incubator in Stockholm received plenty of publicity when it converted a former Greek Orthodox Church into a co-working space for start-ups.
5 Entrepreneur Ideas That Investors See Too Often
In some cases, these are concepts that have already been done too many times, and the space is crowded. In others, the concept has been tried too many times, or no one has yet succeeded in making any money. Or both. Here are my favorites.
4 Simple Ways to Get Started on Your Branding Strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
Choosing a Franchise: Home Based or Not?
The scene is a corporate office, and the character says, “The guy works from home.” The scene quickly shifts—you know you’re about to see the man working from home, but what exactly are you expecting to see?
From Combat Veteran to Entrepreneur: Interview with Mark Kring
Every quarter, I teach a Boots 2 Business course on a military base to personnel who are in transition from their military career to civilian life. Within this setting, I have the privilege to meet some very interesting and energetic individuals who leave a lasting impression.
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