Startup
Marketing Mistakes That Will Crush Your Growing Startup
Growing a successful business is incredibly difficult. Less than one in five businesses survive after the first few years. A number of factors can contribute to failure, but marketing mistakes are the most common. Too…
8 Ways to Pivot Your Business to Kickstart Growth
Every entrepreneur I know starts out with a strong conviction that their solution is a perfect match for their target market, and yet almost every one later admits a need to “pivot” before finding their…
4 Things to Know About Working with a Business Broker
Brokers can be a great mechanism to rapidly grow your franchise. Particularly for corporations without the financial means to employ in-house staff or purchase leads out of the gate, it’s a cost-effective route to go….
Planning Principle: Do Only What You’ll Use
Efficient business in general means avoiding waste, doing only what has value. Therefore the right form for your business plan is the form that best serves your business purpose. Furthermore, for the vast majority of…
What Makes One Franchise Opportunity Better Than Another?
When you look at a franchise directory, it can be overwhelming. Even if you know the category of franchise you’d like to invest in, there can be dozens of options. What makes one franchise opportunity better…
Valuable Printing Concepts You’ll Want to Know for Marketing: Part 1
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed…
Business Centers Make a Perfect First Office
In a recent post entitled “The Home-Based Business: Basics to Consider” the author states that over 52% of all businesses in the USA are home-based. When I read that I wondered to myself: “How many…
Small Biz Interviews: The World According to theSkimm
Every day, nearly three million blog posts hit the internet, published by one of approximately 966 million websites in the world. Ever since the first website went live in 1991, data and content has become an…
5 of the Best Home-Based Franchise Opportunities to Consider
Nothing beats working from the comfort of your home for many people. Zero commute, the ability to work in your PJs, and saving on overhead are just a few reasons people choose to open a home-based…
How to Harness Your Mindful Brand
For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you…
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