Creating a Plan
The Billion-Dollar Idea Fallacy
What is wrong, you ask, with thinking your business idea is worth a billion dollar idea? That you have the next unicorn? Nothing… Nothing. That’s a dream. We all dream. We dream of writing a…
How Toms Shoes Turned Social Responsibility into a Primary Business Strategy
Toms Shoes is a company that probably needs no introduction. It’s the shoe company that combined innovative business practices with philanthropy and got itself global attention as a result. Naturally, while some agreed with this…
How Effective is the “Why” of Your Business?
A business without a why is like a leader without a purpose. However, it’s easy to mix up a goal with a “why,” and this is where things often go wrong for businesses. Let me explain. A…
The Formula for Business Success is Simple
Yeah, sure. That’s what you probably thought when you read this blog post title. Nothing in business is simple, right? Experts will offer advice that relates to what they’re selling. They promise the moon if…
When a Company Closes Down: What Next?
Unfortunately, these days we are constantly reading about failed businesses. When a company closes down in the direct sales industry it can have devastating consequences for fearful consultants both within the company and those with other companies….
Small Business and Entrepreneurship: Where Do You Stand?
There are areas where small business and entrepreneurship cross over, but there are other areas where they diverge. If you are going into business for yourself, or if you already own a small business, it’s…
4 Ideas to Help Your Business Hit the Ground Running
Before opening a new business, you might hear about other companies that failed within the first few years of operation. The reason those companies fail is because the owners were not fully prepared for the…
9 Transaction Models Shape Your Customer Experience
Focus is everything in a business, whether it be a new startup or a large enterprise. In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which…
Top 10 Tips for Business Planning
I was asked once again for my 10 top tips on business planning. I can’t do that without noting the different uses of business plans in different situations. I ended up with more than 10…
Small Biz Interviews: A Passion for Pencils
The archetype of a pencil is fairly standard in the American mind—yellow, with a dark pink eraser nub, number 2 (and often required for standardized tests). Walk into CW Pencil Enterprise, a small shop in Manhattan, and…
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