Online Marketing
How to Avoid the Unsubscribe Trap
Your email channel is your cheapest channel to communicate with customers. When used correctly, it will be your most efficient communication channel. So how do you avoid the spam trap?
Why Your Business Blog Should Be a Group Effort
A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
The 10 Commandments of Twitter
What are some fundamental principles that you should embrace if you want Twitter to work for you? Twitter’s sometimes chaotic nature does make managing the torrent of tweets seem like herding cats.
2 Steps to Produce Leads from Your Online Marketing
Let’s stop here and discuss the purpose of advertising and marketing your small business, which is: to produce leads. Leads are phone calls and emails from potential customers. Your job is to turn some of these incoming leads into customers.
5 Great Social Media Analytics Tools
After evaluating lots of social media tools that try to visualize your online presence, your posts, people in your network, and messages in your network, here are some tools that caught my eye.
The Perfect Facebook Post
Images on Facebook are the most shared of any media. Creating a perfect Facebook post for images may not be possible, but here are 7 tips to help you move along the spectrum of excellence towards a “God like” Facebook post.
How to Destroy Your Social Media Credibility Through Automation
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.
7 Ways Your Small Business Can Improve Its Social Media Marketing
If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?
How to Make Google+ Your Favorite Social Network
If you’re in business, Google+ is rapidly developing as the premiere network. But if you aren’t using Google+, or aren’t logging in regularly, the social network may seem a bit intimidating.
Pinterest Tips for Small Business
For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.
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