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5 Great Social Media Analytics Tools


After evaluating lots of social media tools that try to visualize your online presence, your posts, people in your network, and messages in your network, here are some tools that caught my eye.

The following tools stand out based on several criteria: ability to visualize data, ease of use, and cost. Check these out.

Simply Measured
This is one of my favorite analytics visualization platforms for social media. This tool is meant as an analytics platform for businesses, not consumers. Nevertheless, they combine data visualization for Facebook, Google Analytics, and Twitter.
Social Media Analytics Tools 1
Cost: Be prepared for a monthly fee of a few hundred bucks
MentionMap is a cool network exploring tool. The interactive nature of this tool is very neat, although sometimes awkward to navigate.
Social Media Analytics Tools 2
Cost: the beta is FREE

Twitonomy is a powerful Twitter analytics platform. To show what it captures, here’s my profile’s data. Best of all, it’s FREE.

Social Media Analytics Tools 3
Cost: FREE

Sprout Social
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients’ social media profiles. It is affordable and is worth the monthly subscription for many people. It has one of the best social media analytics. It integrates with Google Analytics.

Cost: Starting at $39/mo

SalesForce Marketing Cloud
This platform offers social media monitoring tools, social media engagement software, social CRM, and marketing. This software has many great features for an established business that already has a traditional sales force—hence, made by SalesForce. You can tag a social media advocate for your brand and make that person a contact within SalesForce.

Use this if: your company already has Salesforce. It will integrate social data with the SalesForce CRM.

Cost: Starting at $5,000/mo.

Published: May 8, 2013

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Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

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