Online Marketing
5 Keys to Handling an Unexpected Social Media Disaster
PR isn’t quite as simple as it used to be. Thanks to the almost farcical activist nature and real time updating of social media networks like Twitter, Facebook, Tumblr and more, now everything is politicized…
5 Email Marketing Strategies to Consider in 2016
It’s tough breaking into an already busy industry, but there are startups created every day. Hopeful founders dream to lead their new company in a strong direction, no matter the trials they might have to…
3 Common Reasons Your Web Marketing Isn’t Working
There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to…
How Much Content Should Business Blogs Publish?
If given a choice between publishing lots of dross, or a few pearls, small businesses blogs should invest time and money in creating high-quality, research-backed articles. There’s no doubting that a blog is a powerful…
Polish Your Online Reputation Before You Launch Your Business
Whether there are too many Facebook photos of you with red solo cups, you’ve got an ex who blogged about your relationship in detail, or you’ve publicly made some bad career moves, your poor online…
Creating Platform-Specific Content: JustFly’s Guide to Finding Your Audience
Content marketing isn’t about just writing great content and hitting ENTER. With the wave of different platforms that are out there, content needs to be tailor-made to the medium you are using to broadcast it….
Why Your Business Needs a Social Media Calendar
Social media posts can be rushed last-minute jobs. “Writer’s block” can be a problem. You might be worried about a lack of engagement, or just need a dose of guidance about what to post and…
Social Media Marketing is Disappointing Marketers
Last month, I blogged about the CMO Survey that demonstrated how few companies are able to prove the impact of their social media activities quantitatively. And, that social media contributes little to company performance. So, now what? The Leapfrog…
Google Analytics Can Reveal Your Best Opportunities
Does your small business “sort of” use Google Analytics? Maybe you’re set up with an account, but unclear on how to unravel data from the vast amount of complexity? If so, you’re not alone. Google…
Embrace Emojis in Your Online Marketing
I’m a millennial, but for a long time I was staunchly anti-emoji. I found them occasionally funny and mildly annoying. I would get them in text messages from friends and roll my eyes. However, one…
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